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10 Excellent Marketing Tools You Never Heard Of

Ossiana Tepfenhart

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Marketing sounds
Photo by Sound On from Pexels

Let’s just face it. If you’re an affiliate marketer or you’re working to become a solo business owner, chances are that you’re interested in getting better tools to promote your stuff. It’s a common issue. Getting better software and services means that you can promote your goods more efficiently, and potentially cheaper. 

Every day, there seems to be a new app, a new site, or a new program geared towards us affiliate marketers. Some of them even have affiliate programs of their own! With that said, not all of them are worth looking into. Thankfully, these ones are:

Canva

Okay, maybe you have heard of Canva. It’s a popular free digital marketing tool that lets you create your own custom Instagram and Facebook graphics. If you don’t have Photoshop and want to get professional-looking graphics that make your heart sing, Canva is worth a shot. 

We all need to have a quality social media campaign, right? You might as well veer away from stock photos and DIY it. 

K Factors

K Factors is a brand new tool that is designed to be a social proof widget. In other words, it is an add-on that lets your customers share the content you make, measures your clients’ interest, and also sends out messages that are situational in nature. 

This software has a slick process that is designed to help build FOMO, trust, and an interest in your brand as a community. Using it can and will get your profits up. Best of all? They also have an affiliate program so you can earn money recommending it to others.

Super Blasts

We’ve all seen the wonders of Hootsuite and what it has done for making sending out blasts a breeze. It’s a great program, really. The problem is, most of us don’t want to pay an arm and a leg for it, nor do we even have the money for it in some cases.

One of the newer startups on the market is Super Blasts, and it’s a lot like Hootsuite but better. The interface is more user-friendly, you can schedule stuff ahead of time, and you can even add your own content to reuse. Like K Factors, it comes with an affiliate program so you can make money while suggesting it to others.

Nightwatch

SEO is basically what we marketers eat, sleep, and breathe. That means that you can never have too many tools. Nightwatch is a new SEO tool that monitors your keyword use and spread. It’s visually-based, so if your eyes glaze over with normal stats, then you’re going to be in luck here.

What you’ll really love about Nightwatch is its automatic keyword discovery. So even if you aren’t targeting a specific keyword, you’ll be able to uncover its potential. 

Brandwatch

Did you ever wonder what people really thought about your business? Maybe you’ve wondered why that recent ad campaign flopped, or if people still held your brand in high regard. It’s only normal to feel that way and be curious. In fact, you have to be curious if you want your brand to succeed. 

Brandwatch makes it happen with brand sentiment monitoring software that scans the internet to see the overall remarks regarding your company. This allows you to catch brand problems as they happen.

MobileMonkey

MobileMonkey is another up-and-coming software tool that lets you increase your sales pretty rapidly through the use of chatbot development and improving your Facebook Messenger game. If you are a huge Facebook marketer, then this is a great tool.

This chatbot program has a sturdy AI development team, which means that you can expect good things. Unfortunately, it only works on Facebook. Even so, the company claims that it’s generated billions of leads.

Evergage/Salesforce Interaction Studio

Are you having a hard time keeping track of your client data? You’re not alone, and when you factor in the amount of work it can take to customize your approaches to your client base, it can be a little scary. That’s where Evergage comes into play.

Evergage is a tool that lets you learn about your audience, understand their needs, perform A/B testing, and even personalize your approach to different sectors of your client base. The end result is getting better conversion rates. They recently joined Salesforce, so expect to hear more about this tool in coming years.

Also Asked

If you’ve cruised around on Google (and we know you have!) you noticed that the search engine will post answers to questions related to the search term you used. Did you ever wonder what the relevance was, or whether your clients were interested in those questions as well? 

That’s basically what Also Asked does. It’s a great tool if you’re curious about related questions or are interested in finding new content ideas. 

Kajabi

Did you ever want to create your own online course, but never quite had the time to put together all the content that you wanted to add to it? You’re not alone. It’s an issue with almost every affiliate marketer who wants to create their own class. 

Kajabi is one of the only tools on the internet that automatically repurposes your content into the form of an online course. Since it’s done in a matter of moments, you get a lot more free time to market yourself and expand your brand. 

Competitors App

Part of being a good marketer is knowing how you’re doing in comparison to your competitors. After all, how can you tell if you’re a market leader if you don’t know what others are doing? Moreover, how can you tell if you’re using the most effective marketing strategies out there if you don’t know how others get their clients?

Competitors App is an app (duh!) that keeps an eye on your competition, sends out an estimate on how well they’re doing – in short, keeps you on top of your game!

Special Feature

Follow 3 Steps to Start in Affiliate Marketing

Step 1 - Learn the Basics

Join Wealthy Affiliate platform which offers training, affiliate marketing tools, and hosts a very supportive community with members from around the world.  What is great about WA is that you can start without any prior experience. WA has been around for more than 15 years, which matters in terms of credibility and user appeal.  Get Your Free WA Starter Membership Here.

Join Wealthy Affiliate Community

Step 2 - Become a Master in Digital Products

Learn how to create and sell digital products by enrolling at ClickBank University. You can choose from two tracks: ClickBank Product Publishing (12 week track) and ClickBank Affiliate Mastery (8 week track). What is great about CBU is that it is supported by ClickBank, a leading marketplace for digital products with a long track record and many affiliate partners around the world. Although there is no free trial option, CBU offers a 30 day money back guarantee. Start your CBU classes here.

Follow Wealthy Affiliate Classes

Step 3 - Start your Dropshipping Business

Whether you want to launch your Amazon product or start your independent e-commerce business, SaleHoo is a great place to start. In addition to numerous training options and webinars, SaleHoo also offers a directory of vetted suppliers from China and other countries. Join a FREE webinar on building your Amazon dropshipping business.

Learn about digital products


DISCLAIMER: Concessionist.com is an independent affiliate operating on a sales' commission basis of the above referenced service providers. They do not own or operate this website and are not responsible for its contents. 

Ossiana Tepfenhart is a fan of freelance writing and loves to watch her spouse spin using SYQEL.

Business

10 Signs You Shouldn’t Work For An Affiliate

Ossiana Tepfenhart

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Leave this bad affiliate behind
Photo by Gustavo Fring from Pexels

Let’s just be honest here. I’ve harped and waxed poetic when it came to just about every aspect of choosing an affiliate. It’s literally the biggest issue that you will face as a marketer. Bad affiliate, bad time, no money. I mean it. 

The thing is, there are so many different affiliate sites out there and so many products that you can choose to sell. We all know about the big ones like Amazon or ClickBank, but others still pop up that are new every single day. Sometimes, it can be hard to get an idea of whether or not an affiliate is worth it. These signs below indicate something might be up…

  1. You can’t find any reviews or information about them online. Every affiliate worth their salt will have at least one or two reviews from affiliate marketers who’ve worked with them backing them. If you can’t find a single ounce of information on them, you might not be dealing with a legitimate company. 
  2. Any information you DO find seems to warn people against the company. If you end up finding nothing but bad reviews online, it’s better to trust the warnings others give you. It may save you from getting badly burnt. 
  3. The promises are way too good to be true. Though affiliate marketing is fairly lucrative, it’s not going to be an overnight success. It takes months or even years to get a site that’s totally geared towards affiliate marketing to work. If you’re seeing ads telling you that you’ll earn millions, back away. 
  4. People mention that it’s hard to actually get money from the affiliate in reviews. A very high minimum payout, having to jump through hoops to get your money, or being asked to pay a high fee for access to your account are all signs that you’re going to get grifted. 
  5. The products are terrible. I can’t emphasize this enough, and it’s something I’ve spoken about at length when it comes to my other articles. If the product is crap, no amount of selling, hawking, and talking up will suffice. Bad products will only wear you and your business down. Skip bad products!
  6. Everyone in the affiliate market is selling the same product from the same affiliate. Back in the day, this was the issue that happened to some large affiliate networks. Their products became absolutely terrible in quality, and that meant that they had to trim down their wares. The problem is that this led to all of their thousands of marketers hawking the same product. The market was flooded and no one made any money. 
  7. Their links and tracking system are glitchy. A company that has a reputation for glitchy or nonfunctional tracking is a company which will cost you more money than they’re worth. Unless you enjoy spending your time haranguing customer service or heading to court, you’ll avoid working for them. 
  8. Something about the program just doesn’t make sense. If the program or product doesn’t make sense, seems too rough around the edges, or just doesn’t feel right, listen to your gut. It’s better to go with a program you feel comfortable with than to go with one you don’t fully trust.
  9. The company asks you to buy a service in order to sell their goods. This is never a good sign, and in many cases, the company in question is actually making most of their profits from people buying the right to sell their goods. Companies that are worth a damn won’t ever ask you to pay money upfront just to sell their goods.
  10. You’ve heard the company’s name mentioned as an MLM. Affiliate marketing is not the same as multi-level marketing nor should you ever mistake the two. One will make you rich, and the other will alienate you from others while draining your bank account. If you start hearing about it as an MLM scheme, run and don’t look back.
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Marketing

Should You Hire A PR Agent To Promote Your Site?

Ossiana Tepfenhart

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Find a PR agent
Photo by Jopwell from Pexels

As a person who regularly gets paid to post on blogs, I work with a lot of PR agents. They are people who are known for having large Rolodexes of client contacts and blogger contacts, specifically made for the purpose of getting companies and people blog exposures. PR agents are a unique breed of people, simply because their networking skills are so on point. 

Over the years, I’ve seen a wide range of different companies turn to PR groups to get more exposure and clients. I’ve seen companies like Blue Apron do it. I’ve seen makeup companies do it. I’ve even seen adult film stars do it. It seems like everyone has a PR agent of their own, but is this a must for every site owner out there? 

Honestly, it depends. 

Hiring a PR agent isn’t cheap. Most solid PR groups will charge anywhere from $1500 a month to upwards of $5000 a month. However, that money is often well-spent. PR agents are able to get you news coverage and can coach you through major public relations crises. 

If you are worried about being able to afford a PR agent for your site, calm down. They aren’t usually necessary, especially if you are just beginning your journey in the affiliate or dropship world. Most dropship sites don’t require a PR agent to succeed, but rather, tend to use them as “icing on the marketing cake.” 

Marketing Cake
Photo by ROMAN ODINTSOV from Pexels

Generally speaking, if you’re an affiliate marketer, you don’t necessarily need to have a PR agent. Like, ever. Public relations professionals tend to be more appropriate for people who have dropship companies, white label product lines, or for people who want to eventually grow their business away from dropshipping as a whole. 

Wondering whether you’re at a point where your dropship company could seriously benefit from professional PR? If any of the following are true, then it’s safe to say that you will most likely benefit from having on on your team:

  • You have extra money and want to get your site some exposure you otherwise couldn’t get. Let’s face it, most people don’t have a roll of blog connects they can reach out to for airspace. If you want to see your site in news headlines, a PR agent is the fastest way to do it. PR agents should only be hired for dropship companies if you’ve already gotten a lot of profit.
  • For one reason or another, your site is going through a major image crisis. Did you post something really offensive on your site’s feed? Did something happen with an affiliate that dragged your name through mud? If you want to salvage your site, asking a PR agent for a consultation is a smart idea. 
  • You have a white label product that you want to get off the ground. White label product lines change your site from a regular dropshipper to something a little more involved. When white label lines are involved, you have more at stake, which means that you have more of a reason to hire a PR agent to work with you. 
  • Your site is quite successful when it comes to dropshipping, but you want to start having your own proprietary items. This is a common reason why people reach out to PR agents. It’s a moment in your business’s life when you’ve realized that you’ve maxed out what you can do with other peoples’ products, and when you’re ready to start selling something brand, spankin’ new. Bridging that gap can be difficult, and having a PR agent who can help guide you through it often reveals immense results. 
  • The marketing concept that you want to use isn’t based on SEO or Facebook ads. Sometimes, the marketing route you want to take can be reason enough to get someone on board with your PR endeavors. If you’re trying to sell goods through an “ultra exclusive” angle or through a unique content campaign, having a PR agent makes more sense than you’d think. 
  • Celebrities and influencers are involved in your brand. Don’t ask me why, but a lot of celebrities and influencers won’t work with brands that don’t have a PR professional on deck. If you’ve been hoping to do some influencer marketing, getting a connected PR agent is one way to make it happen. 

If it sounds like there are a lot of occasions where hiring a PR agent or a PR company makes sense, it’s because there are. Public relations people get their high paychecks because they know how to handle a lot of different situations. If you’re in a tough spot, they may be able to help you out. 

That being said, this isn’t a move that most new websites or website owners should be concerned about. At the beginning stages, you’re better off getting yourself established rather than worrying about the PR moves you make. After all, you have all the time in the world to get your company to the spotlight.

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Marketing

What Is Social Proof Marketing?

Ossiana Tepfenhart

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social proof marketing
Photo by Andrea Piacquadio from Pexels

The world of marketing is ever-changing. With every passing day, a new discovery about the way people buy things is uncovered. And, with that discovery comes a slew of new tools that you can use to help market products and services better. 

One of the newest ways to help bring a sense of urgency is through social proof marketing. Haven’t heard this term before? Well, you’re not alone. This term is just beginning to gain traction in internet marketing circles. If you have an online store, then you absolutely should check out some software that can help you harness its power.

What Is Social Proof Marketing?

Do you remember when you were in school, and the cool kids all wore the same type of clothing? Maybe it wasn’t clothes, but just the right type of shoes, the right laptop setup, or the right cellphone. 

Buying shoes - example of social proof marketing
Photo by Alexandra Maria from Pexels

Either way, you might remember that you felt a certain amount of pressure to buy those items. Or, you might’ve just assumed that the item in question was the best on the market. Why? Because those items had social proof.

Social proof is the term for the clout that an item gains as more and more people buy it. The more that people are seen buying and using an item, the more people tend to associate that item with quality—or even as a status symbol. 

If it sounds a little psychological, that’s because it is. It’s a concept that plays off human instinct. People are social creatures that typically follow trends and rely on the consensus of a group to make decisions. Our brains tell us, “If everyone else is doing it, then it has to be good!”

Does Social Proof Work?

In the past, using social proof was a way to protect humanity. It was a part of survival instinct. Social proof helped people figure out which foods were poisonous as well as a slew of other things. That instinct is still alive and well—quite strong, too!

Studies show that having social proof widgets on your site can increase sales by 15 to 35 percent on average. So, it’s pretty clear that social proof is highly effective. Moreover, it doesn’t seem to be the kind of marketing that loses its traction, either. 

Will Social Proof Work With My Target Demographic?

Here’s the amazing thing about social proof as a marketing tool: it works with everyone and also happens work well with every industry imaginable. It makes sense why, too. Everyone has a “tribe” that they belong to and that they resonate with— even the weird hippie that’s writing this article!

We are all geared to follow the general trends of people in our tribe. It’s called “herd mentality,” and we all do it. It actually takes a lot of effort to go against the trend of your crowd, since doing so often leads to ostracism and problems within your social scene. So, we’re all kind of naturally ingrained with the desire to follow trends.

Every time that a person sees someone who they can relate to buying your product, it urges them to follow suit. After all, no one wants to be the last person who’s in on a hot new trend, right?

How Do You Add Social Proof To A Site?

There are several ways you can add social proof to your site or marketing campaign, and chances are that you might even be able to think of some more. Any way that you can give people the impression that others love your brand is technically a form of social proof marketing.

Social proof - get people talking about your product
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With that said, there definitely seem to be some methods that are more tried and true than others. These are the most common ways people do it:

  • Get influencers to flaunt or talk about a product. Influencers tend to be a loose form of social proof. While they do offer a certain level of trendiness and trust, many people find them to be fake. (Because they are.)
  • Use pop-up notifications to show people when others buy from you. K-Factors is a great widget for this, and it’s capable of being added to just about any retail site that you could want.  
  • Engage people on social media. Yes, it’s true. Having a highly engaged audience means that you will be able to have a certain level of social proof for your products and site. (This is actually how many major fashion brands are now getting their start.)
  • Encourage people to leave positive reviews on other sites. Some people won’t buy from a store unless they see others leaving reviews saying that the products are legit. Having tools like the ones from K-Factors can help with this, too. 
  • Get positive press. If it’s in your budget, then hiring someone to give your site a nice PR boost might be in order. Whether it’s warranted or not, people trust what media outlets tell them. This, in turn, gives your company social proof.
  • Have an affiliate program of your own. At the Concessionist, we all know the power of a good affiliate marketing program. If you offer an incentive to your customers, it’s very likely that they will refer friends and family to your store. No matter what age we’re in, word of mouth is still one of the most trusted forms of marketing out there.

Conclusion

Social proof is not some passing trend in marketing, nor is it something you should overlook. Every successful marketer is doing it to one extent or another. Whether it’s through using pop-up notifications to show buyers that what you’re offering is legit or encouraging people to talk to you via social media, showing others that others trust you is a must.

In a world where everything feels manufactured and fake, feeling like you have some signs that you can genuinely trust a store from is vital. If you aren’t thinking about social proof when you’re working on a marketing campaign, it’s time for a major change. After all, everyone else is doing it.

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