fbpx
Connect with us

Marketing

10 Ways To Use Facebook For Affiliate Marketing

blank

Published

on

Facebook in affiliate marketing
Photo by RODNAE Productions from Pexels

Facebook is a platform that you can use both for marketing and connecting with other people. Many people already use it to make money or promote their businesses. We can also use Facebook for affiliate marketing in ten different ways you can read in this post.

1. Promote A Product To Your Profile

If you have many friends, you will be able to reach a specific number of people on each post. Many affiliate programs allow sharing your links directly on your profile, like Amazon Associates.

This is the simplest way to make money with affiliate marketing. If you have used a product or read a book, you can share your experience on Facebook and add your link. When another person purchases this product through your link, you earn a commission that depends on the product you promote.

However, posting affiliate links without adding value and explaining the product will not work and could negatively affect your account. Also, posting too many affiliate links is a red flag for Facebook.

2. Post Affiliate Links To A Facebook Group

There are many types of groups on Facebook. Some of them share important information about a topic, while others include only links and promotions.

You want to find and participate in groups with real people that need solutions to their problems. Instead of promoting directly, you can add value, help people, and then suggest a product that could help them. People buy products from people they trust. So, building a relationship before promoting something is critical to make a sale.

3. Create A Facebook Page Or Group

You can create a Facebook page about a website or a business. It will represent your website on Facebook, so people will expect to read relevant content.

A Facebook group could be about a topic or a problem. Groups focus on creating conversations, but they need moderation. You can promote your affiliate links during a conversation or adding the link of your website to the sidebar of your group. Your website should promote your affiliate offers and warm up your traffic.

blank
Photo by Karolina Grabowska from Pexels

4. Publish Video Reviews

Videos get more engagement on Facebook, so it’s a great way to use them for more direct promotions. For example, you can create a review video for a product you love. The video needs to be detailed and must present every part of the product.

You can also request video reviews from other people who have used it to build more trust with your audience. You can add your link to the description in both cases and invite your audience to learn more about it on your website.

5. Promote Your Website

Promoting a website that includes your affiliate links instead of promoting your links is a better option. First, your posts will not look spammy and don’t have to include a sales pitch on every post.

Next, a website can presell your offers. Many people use big sales pages or sales funnels that provide tons of information to their audience. When people get content and decide to click your links, they have more chances to convert into buyers.

6. Promote Pages Of Your Website

This is a common strategy for blogs and news websites that have many pages. If you have a blog, you probably monetize your content in various ways and include some affiliate links.

The best option is to say a few words about your content and then post the link to the relevant page. People click your link to read more information about a topic instead of a promotion. So, they are more likely to click your affiliate links if they are presented as the solution to a problem.

blank
Photo by Kaboompics from Pexels

7. Find Influencers Who Want To Promote Your Website

Facebook influencers tend to have a Facebook page with too many likes or profiles with many follows. They can promote your content if they think it is relevant to their audience, but influencers will require payment.

Your budget will affect your options. A micro-influencer in your niche will request less money than a celebrity. But you can use their audience to get traffic and make sales.

8. Use Facebook Ads To Promote Your Website

Facebook Ads allow you to target different interests and demographics to reach your target audience directly. You will need a nice image or video, a description, and a call to action. Facebook has strict rules about ads on the platform. You must make sure you follow them before getting started.

You can create multiple ads to test different products and audiences. Ads are good for products with high commissions that can generate a profit after spending money on the ads.

9. Use Facebook Ads To Build An Email List

You can send traffic to a landing page or a website, as mentioned above. The same applies when you create ads. It can generate better results because you presell your offer and collect email addresses you can use in the future.

blank
Photo by RF._.studio from Pexels

Then, you can send emails that include information and affiliate links. Facebook has fewer chances to ban an ad that sends traffic to a website with content than an affiliate link. Lastly, you can make improvements to your landing page and test different variations. Many online tools like ClickFunnels include A/B testing to figure out what works in your pages.

10. Promote Contests and Events

You can create events from your Facebook page and promote them on the platform like any other piece of content. The same applies to any contests that have a specific reward for your audience.

This option does not apply only to offline events. An event can be a webinar, a live video, or a product lunch. The best part is that people can register for an event, and then the event will become visible to their friends without any extra promotions. You can promote your links during the event with a strong call to action.

Conclusion

All these ways can generate affiliate sales, but the most effective ways are the ones that presell your products. If you have a website or landing page to collect emails, you can get better results. Building a page or a group allows you to build an audience on the platform. They are great ways to build trust and promote your offers over and over again.

Elias started with internet marketing from scratch a few years ago. Today, Elias is a full-time blogger and freelancer. His content is based on personal experience and research.

Guides

Can You Sell Art Through Affiliate Marketing?

blank

Published

on

Selling art affiliate marketing
Photo from Pexels

So, as many of you know, I work as a writer. Writing is a creative matter, and when I’m not creating work, I’m hyping others’ artwork. Like, art’s kind of my life. I’m artist-adjacent to the point where I don’t really fit in with mainstream people. As a result, I learned a LOT about the art industry—as well as the struggles of creatives who try to break even. 

This brings me to one of the many moments where my knowledge about marketing brings me to the affiliate world…and the art world, too. As we all know, the internet is filled to the brim with artists who love to make art, but rarely ever get any cash for it. 

Let’s talk about how I’ve seen people change their brokenness, and how you can do the same. As a marketer, I’ve learned my routes.

Selling Art Through Affiliate Marketing: Meet Your New Friends

Before you can start doing your selling, we’re going to have to talk about the kind of places that will allow you to sell your designs and get affiliate sales. These platforms below are the most well-known for affiliate sales in art:

  • Zazzle/Society6/RedBubble. These three companies are all famous for letting you sell merch with your logos and designs on them. If you are a graphic designer, it makes sense to have at least one of these platforms as a place to sell your designs. 
  • Amazon. Yes, Amazon is a place to sell your art—both in painting form and in craft form. It’s part of the Amazon Handmade thing, and yes, you can always reach out to other Amazon affiliates for help. 
  • Uncommon Goods. This platform has an affiliate program, but it’s important to remember that you have to be accepted as an artisan here. This isn’t easy!
blank
Photo by Burst from Pexels

How To Market Your Artwork Online: The Quick Dope On Online Affiliate Marketing

Now that you’ve seen a couple of places that allow for affiliate sales, it’s time to figure out how you can get your art on there. In most cases, you will have to open up an online store with them and upload your work (or photos of it) to start selling. 

Once you’ve done that, you will have to reach out to affiliate marketers and try to get them to feature your products. This is obviously easier said than done, but don’t worry. These tips below can help make your products stand out when affiliates do their roundups

  • Name your artwork intelligently. Most people who are searching for art or decorative items have a motif or a theme they want. Add related terms to your artwork’s names so that they can be picked up when people are searching for things they want. For example, if you have a bowl you made with flowers, name it “Decorative Wooden Bowl With Floral Accents.” 
  • Advertise your own goods on social media, and get GREAT photos. Most people buy artwork or artsy items because they work with a specific aesthetic they want. This means you have to show that they look good. Ask yourself what kind of aesthetic the person who wants to buy something like that has, and then take photos that work with that aesthetic. 
  • Offer up good photos. I cannot stress this enough. I’m basically putting this as its own point. Photos are going to make or break your ability to launch your art brand. If you need to (for clothing or accessories), hire professional models. Get those pics touched up! It’s a MUST. 
  • Invest in good press. People tend to prefer working with brands that have a good reputation. If you can afford to do so, get a PR agent. If you can’t, pitch blogs and come up with news of your stuff on your own.
  • Don’t be afraid to reach out to bloggers. Almost every affiliate blogger is on the hunt for some good stuff to sell. If you have a good product, you might get a new blogger buddy touting your stuff. Just be forewarned, you’ll probably get 1,000 no’s before you get a yes. 
  • Invest in yourself. Paid advertising is a good way to expand your reach and also get people talking about your work. In many cases, it can also give your brand the air of legitimacy it needs to succeed. 
blank
Photo by The Lazy Artist Gallery from Pexels

Can You Set Up Your Own Affiliate-Based Art Site?

Of course! A lot of major brands started out this way, especially when it comes to the fringe portions of the art and fashion world. (Ask me how I know. Really, have you seen my outfits?!) For example, Alien Outfitters is a good example of an affiliate-based company.

The way to do it is simple: offer a discount code that is linked to individual affiliates. When someone buys stuff using said code, you pay the affiliate a small slice. This can increase inventory prices, but it’s worth it. To get more affiliates, recruit via social media and your site.

How Effective Is Selling Art Through Affiliate Sales?

I’ll be honest. It can be a good way to sell art, but the truth is that most people will have a hard time establishing themselves in the affiliate world. To see serious results, you need to have both a quality product and a fleet of good affiliates too.

With that said, it can be done. I’ve read up on people who have struck deals with PR firms to tout their work with excellent results. And realistically, it only takes ONE item to be a smash hit for you to see a massive influx of orders. So, why not give it a shot? You might be surprised at how well it works.

Continue Reading

Guides

3 Awesome Affiliate Marketing Review Strategies That Actually Work

blank

Published

on

Product analysis
Photo by Artem Podrez from Pexels

I’ll be honest. Affiliate marketing can be downright intimidating when you first start out. It’s a little wild to think that you need to sell a product to a person who you can’t see and can’t speak to directly, right? 

Like with most other types of sales, selling is all about strategy. If you go too heavy-handed, then you’re going to end up making your readers feel like they’re being sold to. If you go too light, then you won’t actually sell anything at all because no one will be engaged enough. 

Today, we’re going to discuss affiliate marketing review strategies that work. More specifically, we’re going to talk about three formats that work remarkably well at converting sales and why they work. Let’s get started!

Product roundups
Photo by Kristina Paukshtite from Pexels

The Product Roundup

The first affiliate format that’s been proven to work has been a staple in fashion magazines since before the internet was a major conduit of information. A roundup is just what it sounds like—a collection of products that the marketer thinks are awesome. 

The product roundup comes in a wide range of different sub-categories, including top tens, collections of products all relating to a special occasion, and gift lists. As long as there’s a general theme to the roundup, it’ll work well for you. 

Product roundups work well because they are organized, let people learn about products they’re already interested in, and also happen to serve up info in a way that’s easy to digest. If you’ve ever wanted to know what the best X’s for Y’s are, then you’ll get why it works.

To make your roundup work well, you need to choose elegant photos and also give people a good idea of what each product offers in terms of benefits. Comparing and contrasting the products can also work, if you are doing a top ten review. 

The Review

Reviews have become a mainstay among modern affiliate marketers, especially those that consider themselves to be up-and-coming influencers. The reason why is simple: it works on a personal level, especially if it’s done in a story format. 

Studies show that people tend to remember stories better, and tend to get more emotionally invested in the product as a result. It’s also fairly obvious that reviews offer a far more in-depth glance at a product, giving people a better understanding of what they should expect if they buy it. 

What really sells a review, though, is the personal touch. By showing yourself as a real person who is interacting with the product, you boost the trustworthiness of your review immensely. That, in turn, gives people a lot more reason to believe in you, your brand, as well as the product you’re hawking. 

Reviews might seem egotistical to do at first, but they’re not. They appeal to users because they add a human touch to a type of sale that’s not usually very “human.” 

How to product analysis
Photo by Artem Podrez from Pexels

The How-To

This is an affiliate marketing method that is starting to pick up in popularity, and rightfully so. We all know that people don’t like the idea of feeling “sold to,” which is why some product roundups end up feeling too salesy to be effective. That’s where a how-to comes into play.

So, what does a how-to do? It’s simple. Think about the last time you went online to find out how to do something—a craft, maybe cleaning instructions, or a makeup look. Did you ever notice how many guides involve supplies that you may or may not have? 

Makeup looks need special shades of makeup. Home improvement guides will tell you to get specific tools, paints, or cleaning solvents. Craft how-to’s will suggest that people buy up a bunch of different kits. See where this is going?

The how-to is a great way to sell without selling. You’re not explicitly telling them to buy something, nor are you sitting there, talking about how amazing it is. You’re just showing them what they can do if they owned that object. 

The key feature here is that you’re providing actionable, SEO-friendly content that subtly shows the value of what you’re trying to sell. It’s the ultimate affiliate marketing format for people catering to crowds that may not be open to other affiliate styles.  

Which Strategy Is The Best?

Here’s the thing that everyone needs to realize: different strategies will work for different people and products. Your best bet, if you want to get as many sales as possible, is to use all three in varying degrees. 

A little variety can go a long, long way. So, give each a try. The more you work with each affiliate strategy, the better off you’ll be.

Continue Reading

Business

10 Signs You Shouldn’t Work For An Affiliate

blank

Published

on

Leave this bad affiliate behind
Photo by Gustavo Fring from Pexels

Let’s just be honest here. I’ve harped and waxed poetic when it came to just about every aspect of choosing an affiliate. It’s literally the biggest issue that you will face as a marketer. Bad affiliate, bad time, no money. I mean it. 

The thing is, there are so many different affiliate sites out there and so many products that you can choose to sell. We all know about the big ones like Amazon or ClickBank, but others still pop up that are new every single day. Sometimes, it can be hard to get an idea of whether or not an affiliate is worth it. These signs below indicate something might be up…

  1. You can’t find any reviews or information about them online. Every affiliate worth their salt will have at least one or two reviews from affiliate marketers who’ve worked with them backing them. If you can’t find a single ounce of information on them, you might not be dealing with a legitimate company. 
  2. Any information you DO find seems to warn people against the company. If you end up finding nothing but bad reviews online, it’s better to trust the warnings others give you. It may save you from getting badly burnt. 
  3. The promises are way too good to be true. Though affiliate marketing is fairly lucrative, it’s not going to be an overnight success. It takes months or even years to get a site that’s totally geared towards affiliate marketing to work. If you’re seeing ads telling you that you’ll earn millions, back away. 
  4. People mention that it’s hard to actually get money from the affiliate in reviews. A very high minimum payout, having to jump through hoops to get your money, or being asked to pay a high fee for access to your account are all signs that you’re going to get grifted. 
  5. The products are terrible. I can’t emphasize this enough, and it’s something I’ve spoken about at length when it comes to my other articles. If the product is crap, no amount of selling, hawking, and talking up will suffice. Bad products will only wear you and your business down. Skip bad products!
  6. Everyone in the affiliate market is selling the same product from the same affiliate. Back in the day, this was the issue that happened to some large affiliate networks. Their products became absolutely terrible in quality, and that meant that they had to trim down their wares. The problem is that this led to all of their thousands of marketers hawking the same product. The market was flooded and no one made any money. 
  7. Their links and tracking system are glitchy. A company that has a reputation for glitchy or nonfunctional tracking is a company which will cost you more money than they’re worth. Unless you enjoy spending your time haranguing customer service or heading to court, you’ll avoid working for them. 
  8. Something about the program just doesn’t make sense. If the program or product doesn’t make sense, seems too rough around the edges, or just doesn’t feel right, listen to your gut. It’s better to go with a program you feel comfortable with than to go with one you don’t fully trust.
  9. The company asks you to buy a service in order to sell their goods. This is never a good sign, and in many cases, the company in question is actually making most of their profits from people buying the right to sell their goods. Companies that are worth a damn won’t ever ask you to pay money upfront just to sell their goods.
  10. You’ve heard the company’s name mentioned as an MLM. Affiliate marketing is not the same as multi-level marketing nor should you ever mistake the two. One will make you rich, and the other will alienate you from others while draining your bank account. If you start hearing about it as an MLM scheme, run and don’t look back.
Continue Reading

Trending