Connect with us


3 Things To Keep In Mind When Selling Lifestyle Items Online




Photo by Moose Photos from Pexels

As someone who is a crazed online shopper, I honestly appreciate the entire experience of finding trendy lifestyle items online. I understand the hustle you have to have in order to sell a lifestyle product—be it art, gym equipment, makeup, skincare, or clothing. So, I tend to soak in everything related to the sale. 

 I’m not going to lie. My shopping hobby turned me into a connoisseur of good clothes as well as the way to market them. I learned a lot about lifestyle marketing as a whole. It’s my thing, really, and sadly, there are a lot of shops who do not understand how to market their goods. 

This is particularly true when it comes to artsy lifestyle gear and artwork. So, what do you need to know here? Well…

Photo by Snack Toronto from Pexels

People Want To See Themselves In The Gear They Buy

Here’s the truth about lifestyle products: you’re not selling a product. You’re selling a lifestyle experience or an aesthetic that people want to attain. Selling lifestyle products, be it a new pair of sneakers or some cute athletic gear, is about being part of the “in crowd” in the eyes of the people buying them. 

Think about it this way: lifestyle items are all about identity. What’s a hippie without bell bottom jeans, or a punk rocker without their leather jackets? The clothing and items they tote around help show people what their identity is. It’s no different with mainstream lifestyle products. 

When you’re designing an ad, you need to remember that. People want to associate your product with an idealized version of themselves. That’s why most advertising agencies tend to hire models who act like an idealized version of their customers. 

The Price Doesn’t Really Matter

This is something I learned when I tried to make a crappy little handmade tee shirt company in the past. My friend wanted a shirt but had no money. All of a sudden, when I told him that the money was firm, he hemmed, hawed, and then shelled out the money. The price didn’t matter, even if people balk at it. It’s about the lifestyle.

Photo by cottonbro from Pexels

Another good example of this concept can be seen at my local mall. The other day, I noticed that a bunch of people were queued up at the local Louis Vuitton store. Some of the faces looked familiar—and there was one guy who was a waiter at the restaurant I just dined at! 

I was perplexed. How did he afford it? Well, it clicked after some thought. For the right lifestyle product, people will save up for months to be able to afford what they want. That alone should be a moment of learning for people who are in the lifestyle sector of advertising. Premium products deserve premium pricing, and people pick up on that.

Well, Actually The Price Can Matter

Remember when I said that price doesn’t matter? Well, that’s actually only partially true. Sometimes, the price actually makes the thing interesting to buy. I mean, let’s go back to the Louis Vuitton story up above.

Let’s be honest here. If Louis Vuitton bags were being sold for $40 a pop instead of $1400, do you really think that they would be as popular as they currently are? Personally, I can name at least a dozen times when people have insulted my fashion as “K-Mart-looking” because they wanted me to feel like I was poor.

Photo by Erik Mclean from Pexels

Though people like to think that they are good judges of quality, they’re really not. Like, at all. Subconsciously, we tend to associate a higher price tag with a higher level of quality. This is true, even if you can find the exact same product with the exact same materials at a lower price. Strange, right?

What we’re saying is that you shouldn’t try to undercut every single cheap site out there. In many cases, pricing something too cheap will make people think twice. After all, people treat Wish products with suspicion because they often are too good to be true!

The Takeaway

So, these three lessons all have a theme in common: lifestyle marketing. Lifestyle means that you should aim for a luxury brand, even if you are not targeting a luxury audience. Lifestyle means that you are making something that people should aspire to, or see their idealized version of themselves in. 

If you want to work your affiliate marketing magic (or really, any kind of marketing magic), keep that in mind. Everyone wants to feel like a millionaire, billionaire, or glamorous individual—even if they are at the very bottom of the earning pyramid.