Connect with us


5 Minute Guide to Building Your First Online Funnel

Marcus David



5 Minute Guide to Building Your First Online Funnel
PeterDargatz / Pixabay

Concessionist.com published an article which explains the basic functioning of online marketing funnelsUsing a specialized software you can build your first functioning online funnel without any technical knowledge. When you build your first funnel you should look for the following features:

1. Ease of integration with a marketplace

Concessionist.com strongly recommends that you gain automatic fast access to the most profitable products available on the marketplace. Work with merchants and marketplaces that you give the right tools to integrate your website, blog or newsletter with the marketplace which would handle all technical aspects on our behalf. Moreover, you want to be sure that you can find the best products in a transparent and straight forward manner. There is no point in wasting your time promoting products that do not sell. Usually, the more affiliates sell a certain product, the higher is the demand and the more developed is the market for this product. When other buyers are shying away from the product, you should be highly sceptical of the marketability of the product and should think twice before investing your time and efforts in promoting it.

In case you develop and sell your own products, rather than act as an affiliate for other merchants, a direct and easy access to the marketplace with many active affiliates is key for commercial success.

There is no point in creating a great product and building a convincing sales funnel if you have no affiliates to promote it. The more experienced affiliates you have access to, the more likely you will be able to monetize your product. Make sure that you provide sales pitches, standard email letters and other supporting materials to convince experienced affiliates to promote your products. In case you receive any enquiries, respond promptly and provide satisfactory answers. Try to provide a multilayer remuneration structure, including upsell and downsell opportunities, and a generous commission for your affiliates. 

2. Ready made templates and technical simplicity

Unless you have advanced coding and designer skills, Concessionist.com advises you to start with a software that is simple to use, has a number of templates with many ready-made technical solutions, including opt-in pages and product pages. Your energy and time should be invested in producing high yielding funnels, not in sorting out technical and design details. Over time, you might decide to adjust some technical aspects or customize some parts of your funnel – a job that can be outsourced to the freelancer with many years of relevant experience. However, before you invest time and money in custom made solutions, make sure that you can provide a detailed description of required specifications. It is easy to lose track of your expenditures when clear goals and objectives are not well defined.

3. Range of functionalities

When designing your conversions funnel, you want it to be able to track your customers´ journey from the top of the funnel (TOFU) to the bottom of it (BOFU). Ideally you should be able to see at which stage the customers are most likely to abandon your funnel, what are stumbling blocks and how to correct them. Once the customers reach the shopping cart, you want to be able to either upsell or downsell, depending on the customers´ behavior. All or most of such functionalities should be incorporated in your software, ideally as part of the core solution.

4. Recurring fees and upgrades

Building and hosting a sales funnel can be expensive. There are two items to watch out for: (i) recurring fees and (ii) the cost of upgrades. 

When choosing your sales funnel software Concessionist.com urges you to watch out for recurring monthly fees. Even a relatively modest monthly fee will quickly add up, and might drive you into the red territory quickly, especially at the start of your affiliate activity. The problem with the recurring fees is that they are due irrespective of your sales. Even before you start earning anything, you already have to make recurring payments. This could be a major hurdle and a demotivating factor for anyone entering the world of affiliate marketing. Stay clear of any recurring fees and focus instead on building your client base and generating your stable stream of sales. Once you have achieved that, you might consider investing in additional sales platforms and testing alternative delivery models.

The same principle applies for any upgrades and additional features. Make sure that there are no hidden upgrade fees, or expensive extra features that require additional payments.

Concessionist.com recommends choosing a funnel software which offers all features as part of a package, is flexible and scalable. For example, if your funnel software allows you to build only a limited number of funnels, your options in experimenting with different products and delivery techniques might be limited. You might also want to add different functions, such as upsells and downsells, opt-in pages and membership features. All of that functionality should be freely available and should not obstruct you from achieving your goals.

5. Access to training resources 

There is no point in wasting your time in learning the basics. You should be able to receive critical insights in order to hit the ground running from day one. Make sure that your software provider can provide you with ready made training materials, user manuals, or training videos. In some cases, you might also have access to the knowledge base or a lively community of actual users. Concessionist.com recommends to investigate if any of the above training features and resources are offered as part of the package. The more support and training you can get at the start, the faster you can progress with the realisation of your ideas.

6. Speed of hosting and reliability 

The last thing you want is to spend enormous effort and money on attracting visitors to your site just to see them leave because of a slow and unreliable hosting. Every second of waiting for the website to download has a direct negative effect on the willingness of the visitor to continue progressing down your sales funnel. Concessionist.com believes that only fast and reliable online funnels stand a chance to convert website visitors into paying customers. As a rule, larger and longer established funnel software providers have the required infrastructure and resources to stand by their hosting service. Before you sign up, make sure you are satisfied with performance assurances, and by the quality of the service provided.

7. Satisfaction Guarantees

When embarking on a new venture, you would like to minimize your financial risks. This includes minimization of potential losses in case the venture does not succeed. Concessionist.com advises you to work only with software providers that can offer a clear and well defined satisfaction guarantee. You should be able to try software witha peace of mind of receiving your money back in case this software does not meet your requirements. The bare minimum should be 14 days, but anything more than that is most welcome. A solid money back guarantee not only allows you to test the software, but also reassures you that the software provider stands behind their product


3 Awesome Affiliate Marketing Review Strategies That Actually Work

Ossiana Tepfenhart



Product analysis
Photo by Artem Podrez from Pexels

I’ll be honest. Affiliate marketing can be downright intimidating when you first start out. It’s a little wild to think that you need to sell a product to a person who you can’t see and can’t speak to directly, right? 

Like with most other types of sales, selling is all about strategy. If you go too heavy-handed, then you’re going to end up making your readers feel like they’re being sold to. If you go too light, then you won’t actually sell anything at all because no one will be engaged enough. 

Today, we’re going to discuss affiliate marketing review strategies that work. More specifically, we’re going to talk about three formats that work remarkably well at converting sales and why they work. Let’s get started!

Product roundups
Photo by Kristina Paukshtite from Pexels

The Product Roundup

The first affiliate format that’s been proven to work has been a staple in fashion magazines since before the internet was a major conduit of information. A roundup is just what it sounds like—a collection of products that the marketer thinks are awesome. 

The product roundup comes in a wide range of different sub-categories, including top tens, collections of products all relating to a special occasion, and gift lists. As long as there’s a general theme to the roundup, it’ll work well for you. 

Product roundups work well because they are organized, let people learn about products they’re already interested in, and also happen to serve up info in a way that’s easy to digest. If you’ve ever wanted to know what the best X’s for Y’s are, then you’ll get why it works.

To make your roundup work well, you need to choose elegant photos and also give people a good idea of what each product offers in terms of benefits. Comparing and contrasting the products can also work, if you are doing a top ten review. 

The Review

Reviews have become a mainstay among modern affiliate marketers, especially those that consider themselves to be up-and-coming influencers. The reason why is simple: it works on a personal level, especially if it’s done in a story format. 

Studies show that people tend to remember stories better, and tend to get more emotionally invested in the product as a result. It’s also fairly obvious that reviews offer a far more in-depth glance at a product, giving people a better understanding of what they should expect if they buy it. 

What really sells a review, though, is the personal touch. By showing yourself as a real person who is interacting with the product, you boost the trustworthiness of your review immensely. That, in turn, gives people a lot more reason to believe in you, your brand, as well as the product you’re hawking. 

Reviews might seem egotistical to do at first, but they’re not. They appeal to users because they add a human touch to a type of sale that’s not usually very “human.” 

How to product analysis
Photo by Artem Podrez from Pexels

The How-To

This is an affiliate marketing method that is starting to pick up in popularity, and rightfully so. We all know that people don’t like the idea of feeling “sold to,” which is why some product roundups end up feeling too salesy to be effective. That’s where a how-to comes into play.

So, what does a how-to do? It’s simple. Think about the last time you went online to find out how to do something—a craft, maybe cleaning instructions, or a makeup look. Did you ever notice how many guides involve supplies that you may or may not have? 

Makeup looks need special shades of makeup. Home improvement guides will tell you to get specific tools, paints, or cleaning solvents. Craft how-to’s will suggest that people buy up a bunch of different kits. See where this is going?

The how-to is a great way to sell without selling. You’re not explicitly telling them to buy something, nor are you sitting there, talking about how amazing it is. You’re just showing them what they can do if they owned that object. 

The key feature here is that you’re providing actionable, SEO-friendly content that subtly shows the value of what you’re trying to sell. It’s the ultimate affiliate marketing format for people catering to crowds that may not be open to other affiliate styles.  

Which Strategy Is The Best?

Here’s the thing that everyone needs to realize: different strategies will work for different people and products. Your best bet, if you want to get as many sales as possible, is to use all three in varying degrees. 

A little variety can go a long, long way. So, give each a try. The more you work with each affiliate strategy, the better off you’ll be.

Continue Reading


How to Turn Your Hobby into a Profitable Venture

Ossiana Tepfenhart



Turn your hobby into a profitable venture
Photo by Gustavo Fring from Pexels

I remember back when I used to be a model. I wasn’t making much, but it was a status that always elicited a response out of people. The reaction I got from most guys was pretty obvious, but with girls, it was a little intriguing. 

With some girls, the reaction I’d get was one that was palpable. Sometimes, it would be raw jealousy and venom. Sometimes, it was more congratulatory. Most of the time, though, it was a click of the tongue and a “must be nice.” I never quite understood that slight envy I often saw. 

In reality, all I did was turn my hobby into money. Anyone can do that. We live in a world where we can turn hobbies into profit—modeling included. If you’ve been yearning to get extra cash, the skills from your hobbies can prove to be the best ally you have. Here’s how you can make money off your true interests, step by step.

Step 1: Learn your hobby inside and out. 

Before you can make a single dime off any hobby, you need to know the hobby well. You need to know what makes a person good at the hobby, top products in your hobby, what kind of attitudes people in the hobby tend to have, and how to be great at it. 

Without having a seriously solid foundation regarding your hobby, you won’t be able to make money off it. So, take at least six months to study your hobby thoroughly before you even try to make any money off it. Obviously, the more experience you have in this hobby, the better.

Step 2: Figure out how to profit off it. 

Everything can be profitable if you have a good target audience and something that can make them happy. Most hobbies will let you profit in one of five ways:

  • Affiliate Marketing. Do you know the best succulent planters on the market? Putting together a website that is devoted to helping people get the best goods for their hobby time is a smart idea.
  • Advice. If you know enough about a difficult hobby to be considered a master at it, this could be a good option. It works well with affiliate marketing, too!
  • Entertaining Reactions. We’ve all seen YouTubers and Twitch streamers make millions by just reacting to the craziness of online games. If you’re known fo having funny reactions and commentaries, this could be a viable venue for you. However, you will have to work hard to get your name out there and grow your fanbase.
  • Events. If you have a lot of friends in the hobby, throwing events is a smart way to make extra cash. 
  • Making Goods and Services. This is a popular choice with people who enjoy hobbies like candlemaking, soapmaking, woodworking, or DIY crafts. However, if your hobby involves something like coding, it can be a viable option too. 

Step 3: Figure out the supplies you’ll need. 

Every hobby-turned-career should start off as a side gig. When you’re first starting a side gig, it’s important to have the right supplies you’ll need in order to get started. Since you’re literally at the bare beginnings, you will not have to go for the fanciest tools. 

Your job is to figure out what you will need at a bare minimum in order to start your business. Having a free site, tools to do your hobby, and social media accounts are all you really need in order to kick off your own business in most cases.

You will have to take the thing you’re selling into account.  In some situations, like modeling, you won’t need a free site or eBay/Amazon/online store to get started. On the other hand, if you are thinking of selling candles you made, you might need an online store. If you want to be an affiliate marketer in your hobby, a blog would be best.

A lot of people want to add a large budget for advertising. If you can afford it, do so. However, it’s not necessary. When you’re first starting off, word of mouth and social media will do more for you than anything else. 

Step 4: Create content to advertise and sell your hobby-related services. 

Once you have the store and social media set ups you need, you will have to start selling your wares. Here are some good pointers to remember when you’re finally getting to the point where you’re ready to set out on your own:

  • Tell everyone you know about your hobby, your skill, and your products. People won’t know about your skills if you don’t advertise it—at least by word of mouth. You’d be surprised at who will want to step up and ask for advice. 
  • Good content will put you at an advantage against others. If you have a website, writing good articles and practicing SEO can help people get to your site whenever they search for things related to your hobby. If you’re doing item sales, YouTube videos, and other similar work, getting good photos and videos is a must. 
  • Remember that it’s still a business, even if it feels like pleasure. Evey if it is your hobby, you still have to treat it like a business. You need to avoid giving away freebies. You need to advertise. You need to grow your community. You need to remember that you’re going to have to work on less-than-awesome stuff to do the awesome stuff you enjoy.
  • Network, network, network. In most hobby scenes, you never know who knows who. Treat people accordingly and you maximize your chances at success.
  •  Remember that these things take time to build. Most people who tried their hand at making a living in their hobby make a little social media account, post occasionally for about a month, and then give up when no one reacts to their stuff. This is not a good way to go about things. This is not a race. Turning a profit is a marathon, and the longer you work at it, the better off you’ll be. 
Continue Reading


What Is Passive Income? And How Do You Earn It?

Ossiana Tepfenhart



What Is Passive Income? And How Do You Earn It?
danielsampaioneto / Pixabay

If you’ve ever worked a regular job, you already know a truth that probably isn’t very comfortable to admit: a simple salary is almost never enough to make you truly wealthy. For a while, people generally assumed that getting rich meant you would need to get a second or even third job. That’s just not true. To get rich, you need passive income. 

What Is Passive Income?

There are two types of income: active and passive. Active income is the money you earn when you work for it, like an hourly wage. Passive income is income that you don’t actually need to work to earn, such as earning money on the stock market.

Why Do You Need Passive Income?

If you want to get rich, or just want to have a safety net of your own, you need a passive income. We can’t be working all the time. Things sometimes happen that require us to take a break from our work. If we have a break time or get fired from our regular J-O-B, we have to have something to fall back on. 

In times like these, you cannot rely on social welfare programs to keep yourself and your family afloat. Passive income can be a safety net that can make a major difference when stimulus checks and unemployment run out. 

Can You Live Off Passive Income Alone?

Absolutely, and most of the wealthiest people do so. There’s nothing that tells you that you need to have a job to survive. In fact, if you work very hard at creating lots of passive income, it’s possible to have your passive income exceed anything that you would be able to earn at a typical job. 

How Do You Earn Passive Income?

There are many, many ways to earn passive income available to you, but the bottom line is that you have to either have work that keeps working after your done or to have your money do the work for you. These are some of the most popular ways to get passive income started:

  • Invest. If you invest money in the stock market, have a 401(k), or have a Roth IRA, you already have a source of passive income. Stocks make you income by making your money work for you. When you buy a stock and the value of the stock increases, you can earn dividends or just build equity. 
  • Sell Media On Major Platforms. Once you record a song or write a book, that’s it. You’re done working. Every time someone buys your work, you get money—even though you might not have actively had to sell it to them. 
  • Be A Content Creator. Content creation, like what you see on YouTube or via online games, can be a great way to earn passive income. Much like with direct media sales, what you need to work on here is making the content and having a brand people love to watch. 
  • Dropshipping Sites. This is kind of a passive income, but not really. You do have to put in work in order to get your site ready to accept orders and gain enough attention for it. However, after a certain amount of work, the site will become less demanding and more entertaining to run…and you’ll make a ton of cash.
  • Affiliate Marketing. I like to consider affiliate marketing the sister of dropshipping. This type of market involves encouraging people to buy products off sites like Amazon. You earn money every time a referral you make is used to make a purchase. Affiliate marketing can be very lucrative, but now that many programs are starting to trim affiliate benefits, it’s not what it once was.
  • Landlording. Renting a room to a person in need, whether it’s via an app like AirBnB or via a more traditional method, is considered to be a way to gain passive income. You still will have to do maintenance and put up ads to get those renters, though!

Wait! Some Of These Passive Income Methods Still Include Work!

That’s true—and to a point, that’s why it’s a misnomer. This is why I feel kind of dodgy calling it passive income at times. The thing is, nothing in this world involves “free money.” Someone has got to work for it, and that has to be either you or the people whose company you invest in. 

All forms of passive income will have a certain amount of risk associated with them. If you leave others to do all that work for you, you can’t really control what they do, how they do it, nor can you always control the results you get. 

The reason why it’s better to put work into your own ventures is because you will be able to get more control over the risks and know for certain that something is being done to further your income. Personally, I find that to be great reassurance. 

Is Passive Income Instant?

Here’s why a lot of people get annoyed with passive income. It takes time and effort to accumulate. If you were hoping to get an overnight income, you’re going to be sorely disappointed. It can take weeks, months, or even years before your passive income can support you. 
There’s never going to be a legit “get rich quick” scheme you can rely on. That’s why you need to start working on your passive income before you actually need it. Otherwise, you’re going to be stuck in the same place as you are now, later on in life…and you’ll wonder why you didn’t do it earlier.

Continue Reading