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5 Tips for Smart Content to Drive Traffic and Achieve Conversions

Marcus David

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Search Engine Optimization Seo
geralt / Pixabay
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Once you have identified a profitable niche and decided which products you will market, you need to be smart and think about the content that will help you to attract traffic and convert visitors into paying customers. There are a few rules that Concessionist.com recommends you to observe: 

1. Traffic friendly

Make sure that your content meets at least the minimum publishing standards established by search engines, social platforms and also by product merchants. Some of the requirements might be related to the content itself, but some requirements might also relate to the publishing techniques. In virtually all cases, spamming, unsolicited emails, and copyright infringements are not tolerated. Please make sure that you are not engaging in such illicit activities as you might be penalized by merchants and will be removed from affiliate platforms. When in doubt, check directly with the marketplace or the merchant.

2. Original content

Once you have made sure that the basic requirements are met, concentrate on creating the original and inspiring content that will drive customer interest. The content can be delivered in different formats, including YouTube videos, Instagram pictures, and short Facebook stories. If you are building your online marketing funnel, this will also involve preparing a convincing sales pitch that will inspire your visitors to continue with the next steps and find out more about your products and offers.

The content should aim to convey key messages about the main features of the product and its relevance for the customer.

The introductory pitch should have a broad appeal. It should also have a “wow” factor and should entice visitors to come back to your site in case they decide to abandon the funnel for some reason, e.g. in order to compare your product to alternative products. As long as the customer has a positive impression, you can always count on winning them back!

3. Conversions

Your content should first and foremost aim at converting website visitors into paying customers. When writing your sales pitch you should keep conversions in mind. Your content should first and foremost aim at converting your visitors into paying customers.  Start by identifying which stage of your sales funnel you are targeting. If this is TOFU, say a landing page of your website, your goal is to get customers to proceed to MOFU, which is probably the product page. Once your customers reach MOFU, then the goal is to transition them into the shopping cart and payment. At every stage, the expectations and the level of interest is very different. At the top levels of the funnel, the main goal is to build on the general awareness of your product and brand in order to awake a cert

Second, since each additional stage automatically implies a customer loss of anywhere from 30% to 80%, the content should be engaging, yet to the point. Don’t waste your customers’ time, be sharp and to the point. If a customer needs more information, it should be available. This means that in your sales pitch you might want to create natural break points, which will give an opportunity for you to refine your message by underscoring major product benefits and / or temporary nature of the offer. For example, you might want to emphasise that the offer will expire shortly (be specific) or that the stock of products is limited. Make sure that each breakpoint prompts a conversion. 

4. Credibility with customers

Whatever you do, you need to retain credibility in their eyes. 

Be truthful and stick to the facts. 

If you offer a certain discount, make sure that this discount is available at the check out. The same applies to Money Back Guarantees and to after sales support. If you promise your customers “no-questions-asked” refund, then you should stick to it. Similarly, make sure you can deliver on after sales promises. If you start being difficult, unreasonable and unreliable, then customers will question your credibility. Negative reviews and customer complaints will damage your reputation, which will ultimately undermine your marketing efforts and will destroy your credibility in the eyes of customers and merchants alike.

5. SEO Keyword Relevance

Make sure your targeted keywords are included in the article. Well structured articles containing relevant keywords will help you drive traffic and grow the number of your visitors. You can check the keywords using a tool such as Jaaxy. If your article does not have the targeted keywords, search engines will simply ignore your articles whenever potential visitors make a relevant search.

When populating your article with SEO keywords, don’t overdo it. It is important to maintain a fine balance between keywords and the overall flow of the content. The last thing you want is to scare your visitors by posting unreadable material that nobody can follow.

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TOP 5 SEO TRENDS FOR 2020

Aleesha Saleeha

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Search Engine Optimization Ideas
Photo by fauxels from Pexels
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SEO is one of the fastest-growing marketing disciplines. The SEO of 2019 is not like that of 2018 or SEO of 2020. Although the basic principle remains the same, SEO aims to make websites easy to find and understand) the tactics involved are very different from what ‘they were 15 years ago. So what are the main trends in natural referencing for 2020 and how to implement them on your site? This is what we will see in this article.

SECURE WEBSITES ARE A MUST OF SEO 2020

User security is a trend that doesn’t seem to have much to do with SEO. Still, it is significant for the user experience on your website. If a user does not feel safe to visit a page, they will likely leave it quickly. 

Or, if they see an “Unsafe” warning, they may decide not to access your page. Therefore, high bounce rates could affect the position of your page in the organic search list.

It is essential to activate the HTTPS protocol for your site. HTTPS offers web users a secure, encrypted, and authenticated connection. 

According to Google, the HTTPS protocol “helps prevent intruders from altering communications between your websites and your users’ browsers.” Google wants to provide its users with a secure browsing experience. 

Therefore, those who implement the HTTPS protocol may experience an improvement in their SEO.

https secure website
Image by Tumisu from Pixabay

If you try to collect personal information from your users on your website via a form, for example, you have the responsibility to protect their privacy. 

It is imperative to assure your users that their data will be protected as long as they remain on the page.

VOICE SEARCH, QUEEN OF SEO IN 2020

Your website should not only be optimized for search engines, but also for its users. Millions of people are already actively using voice assistants in their daily lives. 

Siri, Alexa, Cortana, etc. voice search will also be one of the hottest topics in SEO in 2020. Anyone who creates content today should make sure it contains phrases suitable for voice search.

Nowadays, Google understands speech-language very well. So, by incorporating phrases and “real” sentences instead of keywords, you are giving Google more resources. 

But how do you feed a voice assistant? In the case of Google, it is powered by featured snippets. 

A featured snippet is an excerpt that appears above traditional search results and answers a question very precisely.

But how to appear at this position, which is also called Position 0? The only way to have a chance is to use tables and bullets on your page/article because Google can scan them and likes to display them in a snippet. 

This does not mean that you will necessarily succeed in obtaining this place, but you will have more luck. Also, be sure to provide content that people find attractive. In the end, everything is a question of information and answer given to the question asked by a user.

GO BEYOND JUST CREATING LINKS

The creation of links remains a precious asset for SEO. This is one of the three main ranking factors. However, its golden age is over. During the fast years of link building, SEO professionals were just spamming their links in directories and directories, and it worked. But this era is now over.

According to Backlinko, page authority is what matters most. This means that an article or web page will rank higher when you are linked to by authoritative sources. 

Search Engine Optimization
Image by Gerd Altmann from Pixabay

Thus, you would be better off with a few essential pages that are linked to you rather than a host of small pages with less authority. So don’t waste time with small blogs without authority. 

Also, relevance matters a lot. The theme of the site you want to link to should be in line with yours. Never forget, quality always takes precedence over quantity.

CONTENT STILL HOLDS THE KEY TO SEO IN 2020

The content is an integral part of the current and future reference. Search engines favor what they think is useful content for the users who are looking for it. It is, therefore, essential to have a good content strategy. 

It is the backbone of your entire SEO operation. Remember, this is essentially your entry ticket for Google (and other search engines) to connect you with its users.

Therefore, you first want to create a good content strategy that combines your content with research intent. In the broadest sense, your content strategy should aim to create the best value for money for users. 

Besides, experts suggest that your site has the expertise, authority, and reliability you want. Besides, you need to exploit different types of media, such as video and audio, to maintain high engagement.

However, it stands to reason that if you start posting content utterly different from your habits, you should not expect to reach a high position. You will be more likely to rank well when you stay in your area of ​​expertise. If you create good content, with the right expertise, authority, and reliability, your SEO will thrive.

CTR AND “DOWNTIME” WILL BECOME IMPORTANT RANKING FACTORS

As people get used to high-speed Internet connections and information at their fingertips, website and email clickthrough rates (CTRs) and downtime (how long do people going to look at an advertisement, buy goods, etc.) will be even more critical for your SEO.

These two measures are essential because they show a glimpse of user satisfaction. The time someone stays on a page they click on can indicate their interest in your content. 

A person who spends time on a page generally indicates how satisfied they are with what they have just found.

We expect search engines to put a higher value on downtime in 2020. One thing to note is that in SEO, downtime is different from CTR in that CTR records the number of people who clicked on a link based on the number of people who saw the SERP.

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How To Drive Traffic To Your Site

Anna Ross

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How To Drive Traffic To Your Site
Isaque Pereira at Pexels
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When it comes to having an e-commerce site or an affiliate sales site, nothing is as important as having traffic. You can pick great products that no one else has. Your graphics can be on point, and beautifully styled. Your layout could be fixed with one of the most beautiful looks that you could ever imagine. 

And yet, no one will buy a damned thing if they never get to see your site.

Getting traffic to your site is a matter that can feel like it’s easier said than done. To a point, it can be a challenge. However, there’s always a way to make your site easier to find. These methods below can help you get more traffic and get more people interested in your wares.

Use SEO

Search Engine Optimization is the practice of creating content that’s geared towards helping search engines discover your page and rank it highly on Google’s search results. A site that has good SEO will outrank others, and therefore drive traffic to your site organically. This is a great pick if you are looking for people who are genuinely looking for a specific niche.

We strongly suggest starting off a store blog for SEO purposes. This makes it possible for you to target specific keywords, add new content, and also gain more traction on search engine sites without losing your store’s look or ability to keep things elegant.

Start a social media marketing campaign

A website that has no social media presence is a website that will struggle. If they are not struggling right now, then expect them to struggle in the future. Studies show that social media marketing, especially on Facebook and Instagram, can greatly increase site traffic and purchase numbers.

Right now, the most popular advertising tools on the social media realm are Facebook and Instagram. If you are going for fashion or decorative items, Instagram tends to be slightly more effective than Facebook. If you’re selling tools for home improvement or similarly “unglamorous” items, Facebook is the better option.  

Send out press releases

If you are already going hard on the SEO and have been working hard at gaining a big Instagram following, you might be feeling a little pressed for new ways to get more traffic to your site. This is where teaming up with the press can be the best thing you can do for your online store. The press will get you traffic that you otherwise wouldn’t be able to obtain.

Press releases are normally done by PR firms, but you don’t have to spend much money to get the news out there. There are plenty of free online tools that let you “shoot out” a release or email to journalists and bloggers on your own. 

Consider teaming up with a popular influencer

You’d be surprised at how many bloggers and influencers are trying to get their first major sponsorship. If you know how to position yourself, you could be that first sponsor or client. Influencers are meant to do exactly what their name suggests: influence people to check out a site or a product. Use them wisely, and you’ll have a great turnout.

Consider teaming up with a similar (but non-competitor) site

Did you ever notice how many sites tend to be paired up with a similar (but not quite same niche) partner? It’s not a mistake. This kind of partnership can help you pool customers who are interested in a similar aesthetic or product, without having to spend much.

Good “sister site” examples include fashion houses with home decor sister sites, or seeing makeup sites that have partnered up with accessories sales. Other examples that aren’t dropship-related include seeing banks that partnered up with discount services. 

Buy the traffic you want

There are many different services that will guarantee you a certain level of traffic in exchange for money. Google Ads, Instagram for Business, Facebook…the list goes on and on. People rely on these ads because they work, and because they offer minimal effort with real rewards.

Consider using social media contests to raise awareness about your site

If there’s one thing people love, it’s free stuff—or a chance at free stuff. Many dropshipper found new fans and traffic by having contests on Instagram that involve tagging friends or getting a friend to follow the account. By getting people to be personally involved in the growth of your company’s awareness, you make it easier to give your site a traffic boost.

Team up with local businesses that need to get more reach for their products

In almost every town, there are business owners who make their own wares and want to get more customers. Some of them don’t have their own store—and if they do, they might be struggling to get clients. A good way to build traffic is to offer to promote their products in exchange for shout-outs.

If you are a great negotiator, you can also become an exclusive dealer of their wares. This alone will get people to your site as long as the product in question is popular locally. 

Be patient

Dropshipping is not something that can be made into an overnight success. It is a business model that takes time and effort to create. If you aren’t a fan of working for a long period of time to get the traffic you want, dropshipping probably isn’t for you. That’s okay, though! It’s better to know what you’re getting into and decide against it than to get in and realize you’ve made a mistake.

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Improving Conversion Rates: From Visitors To Customers

Anna Ross

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Improving Conversion Rates
geralt / Pixabay
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If you go online and check out affiliate sites, chances are high that you’ll notice something about many of the websites out there. You might notice that they don’t really…work. There’s no other way to say it. Most affiliate sites are kind of lame!

When you’re reading their content, you don’t feel a need to buy their goods. Their site layout doesn’t jive with your natural way of navigating things. Even the photos seem fairly bad. Oh, and when you see highlighted material? Add extra ugly points for that.

Thanks to a lot of bad internet advice brought up in echo chambers online, a lot of affiliate sites are basically designed to suck. If you’ve ever read blackhat affiliate site advice, then chances are you have a general idea of why this happens.

So how do you convert site visitors to customers, without resorting to the old blackhat works of yesteryear? These indicators show what a bad site looks like, and the explanations tell you how to fix it.

1. The site is overwhelmingly salesy. No one, not even people who are shopping, like to feel like they’ve been “sold” something. If your entire site is devoted to sales pitches for products, people will not want to buy from you—even if your pitches are incredibly well-written.

2. You never really get any good advice from the site in question. Yes, the site tells you to buy something and that it’ll be good…but what else do you do? A good affiliate site will offer detailed how-to’s, interesting ideas featuring products, as well as generic advice that deals with the niche you selected.

3. People who own bad sites write for algorithms, not people. Did you ever notice how many affiliate sites have phrases and keywords jammed into articles? It never reads right, and it often just seems jarring. Bad writing drives away customers and raises suspicion. Don’t do it.

4. The site involves auto-play videos or soundtracks. In the early 2000s, you could always tell that a site was an affiliate seller by the number of videos that would automatically play. Believe it or not, people don’t want to hear too much noise while they are shopping around. It can be obnoxious.

5. The site never asked for emails, and had no way of reaching out to people again. This makes the site a blip in peoples’ memories. Even if they were interested, chances are they wouldn’t have a way to remember what site they saw the product on. An email list gives you a way to reach subscribers and keep your brand in mind.

6. When you take a look at the website, your eyes want to punish you for it. A website that looks like an eyesore is a website that’s doomed to fail. Sadly, most affiliate sites didn’t get the memo. To make your site better, read up on design factors and add more whitespace.

7. There are no photos on the site. People are visual creatures, period. If you don’t have photos on your affiliate site, you’re losing conversions. Sites that have photos statistically have much higher conversion rates.

Or worse, the product photos on the site look terrible. When people see a product on the market, they immediately judge it based on its appearance. That’s why top fashion houses spend so much money on flattering photos, and why there’s a whole industry devoted to it. If your photos look bad or cheap, switch them out!

8. There’s no negatives on the site. Here’s something that might shock new affiliate marketers: people don’t feel that good about buying a product with no negative remarks. They feel like it’s too good to be true. Buyers are much more likely to feel invested when they see a truly honest review of the product you’re peddling.

9. You wouldn’t normally buy the product they’re selling. Would you really buy a six-page e-book written by Joe Schmo about fitness? Probably not, yet that’s exactly what many people who are doing affiliate sales expect others do to. If you wouldn’t buy a product yourself, don’t sell it.

10. The site features no call to action. Believe it or not, people often need to be told what to do and want. If you don’t have a call to action, you’re losing money. It’s just that simple.

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