Influencers are starting to pop up in every corner of the internet. From YouTube, to Twitter, to Instagram, it’s easy to find a niche where you can gain fans and learn how to make the most of your newfound fame.
Things have started to shift. Back in the day, being an influencer meant that you would be able to reach out to companies to do a collab. It also meant you’d literally need millions of fans in order to make it happen. These days, you can be a micro-influencer and still earn a decent amount of money—even if you don’t have a monetized YouTube channel.
Why Affiliate Marketing Became An Influencer Thing
Let’s just face it: people are willing to pay for eyeballs. Affiliate marketing is all about letting people see products that fit a need, and giving them a gentle push to buy them. The more people see you touting products, the more money you make. It’s a numbers game, really.
Traditional marketing would mean that you would have to be approached by a major company in order to be a spokesperson. That’s a pretty tough gig to land, even if you’re well-established in the social media sphere.
The reason why affiliate marketing is becoming more popular among influencers is pretty easy to see. Anyone can enter the game, and there are tons of products that you can tout. As long as you have a good program, there’s money to be earned as an influencer.
Of course, there are still things you need to know.
Affiliate Marketing: Who You Work With Can Make Or Break Your Brand
If you’ve been paying attention to influencer marketing lately, you probably noticed that influencers are fiercely protective of their brands—as well as who they’re associated with. This is by design, and it’s one of the smartest things you can do as an influencer.
This is because influencers are not typical affiliate marketing professionals. With regular affiliate sites, people tend to go to them as a source of valuable information. With influencers, people tend to bond with both the brand and the person.
In other words, it’s like the difference between seeing an ad in a magazine and having an acquaintance tell you to buy something. One will be way more personal than the other, and thus, one will also be scrutinized than the other.
Picking Your Affiliates (And How To Market Them!)
As an influencer, your reviews and your voice are your cash cow. This means that you need to pick products that your brand meshes with and that you need to pick products that just make sense for your style of marketing.
In other words, follow these tips:
- Stick to your lane for best results. A makeup influencer will do best with an affiliate program that is geared towards products that deal with beauty. He or she will not, however, have much luck with promoting a VPN or a new cryptocurrency app. Why? Because it’s not related to the content they’re making.
- Don’t sell a product you wouldn’t use. If you would never get caught dead with it, you have no reason to market it. This is a cornerstone of affiliate marketing, regardless of influencer status.
- Do not squander your efforts on an MLM. MLM does not equal affiliate marketing. MLM is a scam, affiliate marketing is not.
- Buy the product, and make sure it looks good on camera. As an influencer, you will need to do product reviews. This will include you taking photos of the items that you’re touting.
- Use items that you know you can use on camera, and that you know your fans would be interested in. Though this is also a standard affiliate move, it’s important to remember that your main objective is to make sure you look good using it.
- Be honest and tell people that you’re getting a cut from sales. A lot of influencers are pretty candid about their affiliate sales, and that actually seems to reflect well with them. Besides, it’s also a legal thing, too. If you don’t tell people you’re making money through affiliates, you can be sued.
The Number One Rule Of Influencer Affiliate Marketing
Remember when I mentioned that who you are affiliated with will make or break your reputation? Well, it’s super true. This means that you need to make sure that you’re working with brands and companies that won’t tarnish your reputation.
This means that you should take a look at the site’s reputation, especially on online forums. If you are doing affiliate marketing for a product by a fellow influencer, research them to see if they have any scandals you don’t want to be affiliated with.
If they pass the sniff test, then you should be good to link up with them.
Oh, And Don’t Be Afraid To Ask For Help
As someone who deals with influencers and affiliate marketers, I understand how crazy it can get. There are always going to be more questions to address, and there will always be times when you’re wondering if the effort you’re putting in is really worth it. Trust me, I get it.
That’s why it’s best for influencers to reach out to others who have been there and done what they’re attempting to do. Otherwise, it’s going to be a long, bumpy road ahead of you.
Can You Sell Art Through Affiliate Marketing?
So, as many of you know, I work as a writer. Writing is a creative matter, and when I’m not creating work, I’m hyping others’ artwork. Like, art’s kind of my life. I’m artist-adjacent to the point where I don’t really fit in with mainstream people. As a result, I learned a LOT about the art industry—as well as the struggles of creatives who try to break even.
This brings me to one of the many moments where my knowledge about marketing brings me to the affiliate world…and the art world, too. As we all know, the internet is filled to the brim with artists who love to make art, but rarely ever get any cash for it.
Let’s talk about how I’ve seen people change their brokenness, and how you can do the same. As a marketer, I’ve learned my routes.
Selling Art Through Affiliate Marketing: Meet Your New Friends
Before you can start doing your selling, we’re going to have to talk about the kind of places that will allow you to sell your designs and get affiliate sales. These platforms below are the most well-known for affiliate sales in art:
- Zazzle/Society6/RedBubble. These three companies are all famous for letting you sell merch with your logos and designs on them. If you are a graphic designer, it makes sense to have at least one of these platforms as a place to sell your designs.
- Amazon. Yes, Amazon is a place to sell your art—both in painting form and in craft form. It’s part of the Amazon Handmade thing, and yes, you can always reach out to other Amazon affiliates for help.
- Uncommon Goods. This platform has an affiliate program, but it’s important to remember that you have to be accepted as an artisan here. This isn’t easy!
How To Market Your Artwork Online: The Quick Dope On Online Affiliate Marketing
Now that you’ve seen a couple of places that allow for affiliate sales, it’s time to figure out how you can get your art on there. In most cases, you will have to open up an online store with them and upload your work (or photos of it) to start selling.
Once you’ve done that, you will have to reach out to affiliate marketers and try to get them to feature your products. This is obviously easier said than done, but don’t worry. These tips below can help make your products stand out when affiliates do their roundups…
- Name your artwork intelligently. Most people who are searching for art or decorative items have a motif or a theme they want. Add related terms to your artwork’s names so that they can be picked up when people are searching for things they want. For example, if you have a bowl you made with flowers, name it “Decorative Wooden Bowl With Floral Accents.”
- Advertise your own goods on social media, and get GREAT photos. Most people buy artwork or artsy items because they work with a specific aesthetic they want. This means you have to show that they look good. Ask yourself what kind of aesthetic the person who wants to buy something like that has, and then take photos that work with that aesthetic.
- Offer up good photos. I cannot stress this enough. I’m basically putting this as its own point. Photos are going to make or break your ability to launch your art brand. If you need to (for clothing or accessories), hire professional models. Get those pics touched up! It’s a MUST.
- Invest in good press. People tend to prefer working with brands that have a good reputation. If you can afford to do so, get a PR agent. If you can’t, pitch blogs and come up with news of your stuff on your own.
- Don’t be afraid to reach out to bloggers. Almost every affiliate blogger is on the hunt for some good stuff to sell. If you have a good product, you might get a new blogger buddy touting your stuff. Just be forewarned, you’ll probably get 1,000 no’s before you get a yes.
- Invest in yourself. Paid advertising is a good way to expand your reach and also get people talking about your work. In many cases, it can also give your brand the air of legitimacy it needs to succeed.
Can You Set Up Your Own Affiliate-Based Art Site?
Of course! A lot of major brands started out this way, especially when it comes to the fringe portions of the art and fashion world. (Ask me how I know. Really, have you seen my outfits?!) For example, Alien Outfitters is a good example of an affiliate-based company.
The way to do it is simple: offer a discount code that is linked to individual affiliates. When someone buys stuff using said code, you pay the affiliate a small slice. This can increase inventory prices, but it’s worth it. To get more affiliates, recruit via social media and your site.
How Effective Is Selling Art Through Affiliate Sales?
I’ll be honest. It can be a good way to sell art, but the truth is that most people will have a hard time establishing themselves in the affiliate world. To see serious results, you need to have both a quality product and a fleet of good affiliates too.
With that said, it can be done. I’ve read up on people who have struck deals with PR firms to tout their work with excellent results. And realistically, it only takes ONE item to be a smash hit for you to see a massive influx of orders. So, why not give it a shot? You might be surprised at how well it works.
How To Get One Million Followers On Instagram
Instagram can become a goldmine for anyone who has a good strategy. If you have many followers, you can promote products, get sponsorships, and build a brand. Today you will learn how to get one million Instagram followers by following the steps below.
1. Have A Great Profile
When you start on Instagram, the first step is to create a new profile. You need a nice image and a description. If you have a link, this is the right place to add it.
People will decide to follow you or not after discovering your account based on your profile. If they like it, they will follow you most of the time. So, you need an image and description that get their attention. They can scroll down and see your posts, so the images of your posts matter as well.
2. Post High-Quality Content
Instagram allows you to publish images, videos, and stories. When you publish a post, it goes to the feed of your followers. But they manually go to your stories that disappear after 24 hours.
The engagement and the followers you get from each new post depends on the quality of your images and videos. When you publish something of great quality or unique, you will get more followers. You can also check what already works in your niche to get ideas for your next posts and create something better.
3. Use Many Hashtags
Hashtags are a big part of your Instagram strategy. Each post should have at least one hashtag, but most influencers use multiple of them. According to a study, using 11 or more hashtags will generate 442% more engagement than using a few hashtags.
Most users don’t use many hashtags or don’t do their research to find the right ones. If you search for different hashtag ideas, create your own hashtags, and add them to your posts, you will win most of your competitors.
4. Engage With Your Audience
Publishing content is not enough if you want to get one million followers. You must put some extra effort and engage with your audience. If you spend a few minutes per day to reply to your followers, like their posts, and leave some comments, you will get better results.
A popular engagement strategy is the $1.80 strategy by Garry Vaynerchuk. He leaves his two cents, meaning his comments in ten posts under nine different popular hashtags in his niche. If 90 comments per day sound too much, you can adjust your strategy.
5. Promote Your Profile On Other Platforms
If you have a website, you should add your profile somewhere on your homepage. Many people that visit your site would like to check and follow your social accounts. It is a great way to create repeat visitors for your site and new followers.
Many social media profiles allow you to add your profiles on other platforms. For example, you can add your profile on Facebook, LinkedIn, Twitter, YouTube, etc. You don’t have to request a follow every time because some people will click on your profiles by themselves.
Lastly, you can use offline methods. If you want to build a business profile, adding your username on business cards and emails is a good strategy. You can also ask people that you know to follow you, like friends and family. A quick boost on your followers when you start from zero can save you a lot of time in the beginning.
6. Post Content At The Right Time
You need to publish content when your followers are online. They probably follow many other profiles that publish content like yours. If you publish something many hours before they get online, your content will below many other posts.
The best way to figure out the right times is by comparing your posts and keeping track of them. If you notice that publishing a specific hour gets more engagement, you keep publishing at the same time. The most active hours are between 9 AM – 4 PM from Monday to Friday. But you must figure out what works in your niche.
7. Use Paid Ads
You can promote your profile for more followers directly. Instagram uses the targeting options and demographics of Facebook ads. It means you can target potential followers based on their interests, accounts they follow on both platforms, and their personal details.
Paid ads require a small budget to get started, but they can boost your following and engagement. You can also use paid ads to promote any products on the platform or boost your best posts.
8. Use Analytics
If you upgrade your account into a business account, you will access specific metrics about your profile and your posts. These metrics can help you determine what works for you and what you need to stop doing.
You can see your posts, impressions, new followers, demographics, profile visits, and more. Analytics can reveal new details about your followers and your target audience. Also, there are free and paid third-party that provide extra metrics for your account.
9. Run Contests
You can run a contest on Instagram, set a prize, and ask the participants to do something. For example, you can request a follow, likes, comments, etc. You can also run these contests on other platforms and request follows on Instagram.
People love contests because they get free stuff or just want the competition. Contests can bring a lot of engagement and followers, even if these followers are not targeted because they find you for the reward.
Those who follow these steps have many chances to get one million followers. It is not easy to stick to everything, so this is your biggest challenge.
If you want a real-life example, you can check the profile of Gary Vee. He started with zero followers, and today he has over 9 million followers, publishes 2-4 posts per day with many hashtags, over 20 stories a day, and engages with his audience.
So, these steps actually work for those who apply them. But the results can vary depending on the niche and the quality of the content.
The difference between a profile with a few followers and a profile with millions of followers is their activity. If you keep publishing great content, have a nice profile, use hashtags, and engage with your audience, your following will keep growing. When your efforts are not regular, people will not find you online.
3 Awesome Affiliate Marketing Review Strategies That Actually Work
I’ll be honest. Affiliate marketing can be downright intimidating when you first start out. It’s a little wild to think that you need to sell a product to a person who you can’t see and can’t speak to directly, right?
Like with most other types of sales, selling is all about strategy. If you go too heavy-handed, then you’re going to end up making your readers feel like they’re being sold to. If you go too light, then you won’t actually sell anything at all because no one will be engaged enough.
Today, we’re going to discuss affiliate marketing review strategies that work. More specifically, we’re going to talk about three formats that work remarkably well at converting sales and why they work. Let’s get started!
The Product Roundup
The first affiliate format that’s been proven to work has been a staple in fashion magazines since before the internet was a major conduit of information. A roundup is just what it sounds like—a collection of products that the marketer thinks are awesome.
The product roundup comes in a wide range of different sub-categories, including top tens, collections of products all relating to a special occasion, and gift lists. As long as there’s a general theme to the roundup, it’ll work well for you.
Product roundups work well because they are organized, let people learn about products they’re already interested in, and also happen to serve up info in a way that’s easy to digest. If you’ve ever wanted to know what the best X’s for Y’s are, then you’ll get why it works.
To make your roundup work well, you need to choose elegant photos and also give people a good idea of what each product offers in terms of benefits. Comparing and contrasting the products can also work, if you are doing a top ten review.
Reviews have become a mainstay among modern affiliate marketers, especially those that consider themselves to be up-and-coming influencers. The reason why is simple: it works on a personal level, especially if it’s done in a story format.
Studies show that people tend to remember stories better, and tend to get more emotionally invested in the product as a result. It’s also fairly obvious that reviews offer a far more in-depth glance at a product, giving people a better understanding of what they should expect if they buy it.
What really sells a review, though, is the personal touch. By showing yourself as a real person who is interacting with the product, you boost the trustworthiness of your review immensely. That, in turn, gives people a lot more reason to believe in you, your brand, as well as the product you’re hawking.
Reviews might seem egotistical to do at first, but they’re not. They appeal to users because they add a human touch to a type of sale that’s not usually very “human.”
This is an affiliate marketing method that is starting to pick up in popularity, and rightfully so. We all know that people don’t like the idea of feeling “sold to,” which is why some product roundups end up feeling too salesy to be effective. That’s where a how-to comes into play.
So, what does a how-to do? It’s simple. Think about the last time you went online to find out how to do something—a craft, maybe cleaning instructions, or a makeup look. Did you ever notice how many guides involve supplies that you may or may not have?
Makeup looks need special shades of makeup. Home improvement guides will tell you to get specific tools, paints, or cleaning solvents. Craft how-to’s will suggest that people buy up a bunch of different kits. See where this is going?
The how-to is a great way to sell without selling. You’re not explicitly telling them to buy something, nor are you sitting there, talking about how amazing it is. You’re just showing them what they can do if they owned that object.
The key feature here is that you’re providing actionable, SEO-friendly content that subtly shows the value of what you’re trying to sell. It’s the ultimate affiliate marketing format for people catering to crowds that may not be open to other affiliate styles.
Which Strategy Is The Best?
Here’s the thing that everyone needs to realize: different strategies will work for different people and products. Your best bet, if you want to get as many sales as possible, is to use all three in varying degrees.
A little variety can go a long, long way. So, give each a try. The more you work with each affiliate strategy, the better off you’ll be.