Connect with us

Marketing

Augmented Reality: The New Frontier of Social Media Marketing

blank

Published

on

Augmented Reality: The New Frontier of Social Media Marketing
Photo by fauxels from Pexels

Social media marketing has been around for a while now and has become an integral part of how we engage with each other in the digital age. With each passing year, it seems that social media is changing faster than we can keep up with. A new frontier in marketing is just emerging: Augmented Reality (AR).

AR has been around since the mid-80’s but never achieved mainstream success until recently. The technology was there, but people weren’t ready to adopt it. Now, AR is becoming more popular and marketers are looking for ways to use AR to not only promote their products and services, but also create social experiences with their customers.

This article will explore what augmented reality is and how it may be used by marketers in the future.

What is augmented reality?

Augmented reality is a technology that allows you to interact with a virtual world. Augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics, or GPS data.

Marketers may use AR to create interactive content that can be used to connect with their customers in new and unique ways. In the future, it may be possible for marketers to offer an AR experience for their customers where they can create avatars and go on adventures together.

AR has been widely used recently to promote apps and games, but the possibilities for marketing are endless.

Why is augmented reality important for social media marketing?

Augmented reality has been around for a while, but it’s only now starting to be adopted by advertisers. The technology was there, but people weren’t ready to adopt it.

Now, AR is becoming more popular and marketers are looking for ways to use AR to not only promote their products and services, but also create social experiences with their customers.

AR is unique because it can be used across multiple platforms and devices. It can be accessed through smartphones, tablets, interactive televisions and video game consoles just to name a few.

The potential for AR in social media marketing is vast and full of opportunity because you’re able to layer an image over the physical world we live in. That means that you’re able to place images on top of images giving your customer a more personal experience than they would have otherwise had.

How can AR be used by marketers?

AR can be used to create and share interactive content and virtual experiences. We’ve seen this in the past with apps like Pokemon Go, which used augmented reality to live out gamers’ childhood fantasies of catching pokémon in their environment.

But there are plenty of other ways AR can be used by marketers:

For example, Dunkin Donuts released an AR app that allowed customers to use their phones to access various flavors of donuts and see what they would look like on their tables.

Another example is H&M’s latest campaign for a new pair of jeans. The company released a mobile app that encouraged customers to take a photo, upload it, and then virtually try on different outfits from the store’s spring collection. This way shoppers could find the perfect outfit without ever even stepping into H&M’s brick-and-mortar stores.

AR is being adopted by companies looking for innovative ways to connect with their audiences and create social experiences with them. In the future, it will likely play an important role in marketing campaigns around the world.

What are the benefits of using AR to promote your product or service?

There are many benefits to using AR in marketing.

In the beginning, marketers saw AR as a way to promote products and services. For example, you could put a QR code on a product’s packaging and when someone scans it with their smartphone, they would see an advertisement for your company or another one of your products.

But with the advancements of AR technology, we have seen that there is more to this technology than just being able to create advertisements.

AR can actually bring a product or service to life in a customer’s hands.

Imagine being able to advertise a new car without even having one! You could advertise all of the features and benefits of owning this car with VR before someone has even bought it. Customers would be able to look at the inside and outside of the car from every angle without ever touching it!

How do you create an AR experience with your customers?

One way to create an AR experience is through a branded filter. With a filter, people can add your brand to their photos and videos, which may generate more attention for your business.

Another way to generate an AR experience with your customers is through 3D content. This involves creating a 3D rendering of your business or product and placing it in the real world via a smartphone lens. People who view the 3D content will be able to interact with it and walk around it as if it were actually there.

There are many other ways that marketers could use AR to their advantage in the future, but at this point we have yet to see how they will be used. As augmented reality becomes more popular, we will learn more about how it can be implemented by marketers.

Is it time to start experimenting with AR now?

Augmented reality is a digital representation of the real world. It’s overlaid on top of your environment and can change as you move through space. For example, if you walk down the street and come across a store, an AR sign could pop up and offer you a coupon for 20% off.

Companies like Nike, Adidas, and Gap have already started experimenting with AR by creating 3D models of their products in their stores to make it easier for shoppers to visualize how they’ll look when they wear them.

Is it time to start experimenting with this new frontier for your business? A short answer is yes. Start by replicating existing AR marketing strategies, such as low-cost existing applications, such as QR codes, and by applying them to your particular marketing needs.

When creating an AR experience for your customers, it’s important to create a seamless experience that is personalized and helpful. In order to start experimenting with AR now, you must first think about how you will promote your product or service and what you want to offer your customers. It’s important to know that this type of technology is still new, so it may take some time to experiment and refine your strategy before seeing great results.

Conclusion

The world of social media marketing is always changing to stay up-to-date with the latest trends. In the past, marketers have been able to incorporate real-time capabilities into their marketing strategies by using tools like chatbots and live-streaming videos. Now, new technology of AR is on the rise—a new frontier for marketers to explore.