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What Does A Movie Concessionist Have In Common With Affiliate Marketing?

There’s something seriously similar about what movie concessionists do and what affiliate marketing gurus do – both give you what you want to get.

Anna Ross



Concessionist in Affiliate Marketing
Image by Jan Alexander from Pixabay

With all the isolation that has come with the COVID-19 disaster, I find myself thinking about the past more often than ever. All the TV binge-watching caused me to think about my time spent at the movies. Though I loved watching movies, my real draw was the concession stand. You might say I’m a popcorn fiend, especially if I’m eating it with that pourable butter.

Of course, while I do enjoy movies, I also enjoy affiliate marketing. Lately, I’ve been drawing a serious parallel between the affiliate marketers I know and the movie concession stands I used to frequent not too long ago. There’s something seriously similar about what concession stands do and what affiliate marketing gurus do—and I feel like talking about it. 

Both give you what you want to get.

When you go to a concession stand, you get to look at a menu filled to the brim with snacks and drinks of all kinds. The way it works (usually) is simple. You waltz up to the stand, look at the menu of things they’re offering up, and order it. Then, the concessionist gives you the product. Simple, right?

But, how does that work with affiliate marketing? Well, affiliate marketers do the same thing. On most review sites they run, they give you a “menu” of the best products they could find, you pick the one you’re feeling most “hungry” for, and they help you find a way to connect you with the product. See where I’m going?

Concessionists also tend to give advice on what’s good on the menu, much like affiliate marketers. 

Did you ever have a moment where you didn’t want to stick to the regular option of popcorn? I know I have, and chances are, you have, too. When that happens, it can be hard figuring out what you want. Hot dogs of dubious quality? Nachos with that fake yellow stuff on it? 

Newer movie theaters, like some of the ones near my house, have extended menus that are just plain massive. I kinda freeze up when I see bigger menus, and sometimes need a little help figuring things out. This is the time when I ask—you guessed it—the concessionist for some advice. 

The concessionist usually knows what food’s good on the movie menu, primarily because they cooked the food. So, I trust them to be able to tell me what’s worth eating and what I should avoid. It’s a special level of trust coming from me, since I also am a food critic as a day job.

Affiliate marketers are pretty similar in this respect, too, if you think about it. An affiliate marketer is not worth his paycheck if he doesn’t know the benefits of the products he suggests. He also won’t make much money if the products he chooses aren’t good enough. If anything, affiliate marketers put their reputations on the line with every product they pick. 

When people go on affiliate sites, they are doing the online equivalent of asking a concessionist which “snack” they should try out. Knowing this, it’s hard to ignore the similarities between the two roles. 

The items they sell add to the experience. 

Let’s just face it. You don’t need a big ol’ bag of popcorn or a giant plate of nachos to enjoy watching a movie in a theater. And yet, most people prefer to do it. The reason why is pretty plain to see. Having that popcorn is part of the classic movie-going experience. Even the smell of movie theater popcorn adds an element of magic to your vibe.

Most of the items that I’ve seen affiliate marketers sell aren’t basic—even if they’re detergents.  They are premium goods that are meant to improve your overall experience with whatever you’re trying to do. It’s not just the bare minimum; it’s the movie theater popcorn level of good they want to sell.

Having a hard time following what I mean? It’s best to explain this with examples. So, if you’re going to go out camping, an affiliate will try to find tents that will make your time outdoors a breeze. If you’re going to clean your dishes, they’ll be telling you to buy the organic, beautifully scented brands that will leave you excited to clean every last pot and plate.

And finally, the menu they work with matters a lot. 

We’ve all been to a theater that had little to offer aside from stale popcorn. If you’re like me, you probably noticed that those places have the most depressed-looking concessionists out there. And why wouldn’t they? Concessionists love to be able to serve good food; it’s a source of pride in their work.  

Imagine working at a company where you know the product stinks. Wouldn’t you feel a little shame? It’s the same if you’re working with a concession stand that has bad popcorn and Kmart-style nachos. Believe it or not, affiliate marketers get the same way about their product networks, too. 

I can’t even begin to start talking about how much care I’ve seen affiliates take when it comes to finding the best network to work with. The “menu” they choose has to be good, and rightfully so. Their careers depend on it, as do their reputations. 


Don’t ask me why I started to go on this memory lane, but I did. And I started to feel a little nostalgic about my beginnings in the affiliate world, as well as a little nostalgic about the movie theaters I used to hang out in. As for me, I’ve said my piece, so I’m going to kick back with some What We Do In The Shadows…and you bet I’m going to purchase it through an affiliate.

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DISCLAIMER: Concessionist.com is an independent affiliate operating on a sales' commission basis of the above referenced service providers. They do not own or operate this website and are not responsible for its contents. 


10 Excellent Marketing Tools You Never Heard Of

Marcus David



Marketing sounds
Photo by Sound On from Pexels

Let’s just face it. If you’re an affiliate marketer or you’re working to become a solo business owner, chances are that you’re interested in getting better tools to promote your stuff. It’s a common issue. Getting better software and services means that you can promote your goods more efficiently, and potentially cheaper. 

Every day, there seems to be a new app, a new site, or a new program geared towards us affiliate marketers. Some of them even have affiliate programs of their own! With that said, not all of them are worth looking into. Thankfully, these ones are:


Okay, maybe you have heard of Canva. It’s a popular free digital marketing tool that lets you create your own custom Instagram and Facebook graphics. If you don’t have Photoshop and want to get professional-looking graphics that make your heart sing, Canva is worth a shot. 

We all need to have a quality social media campaign, right? You might as well veer away from stock photos and DIY it. 

K Factors

K Factors is a brand new tool that is designed to be a social proof widget. In other words, it is an add-on that lets your customers share the content you make, measures your clients’ interest, and also sends out messages that are situational in nature. 

This software has a slick process that is designed to help build FOMO, trust, and an interest in your brand as a community. Using it can and will get your profits up. Best of all? They also have an affiliate program so you can earn money recommending it to others.

Super Blasts

We’ve all seen the wonders of Hootsuite and what it has done for making sending out blasts a breeze. It’s a great program, really. The problem is, most of us don’t want to pay an arm and a leg for it, nor do we even have the money for it in some cases.

One of the newer startups on the market is Super Blasts, and it’s a lot like Hootsuite but better. The interface is more user-friendly, you can schedule stuff ahead of time, and you can even add your own content to reuse. Like K Factors, it comes with an affiliate program so you can make money while suggesting it to others.


SEO is basically what we marketers eat, sleep, and breathe. That means that you can never have too many tools. Nightwatch is a new SEO tool that monitors your keyword use and spread. It’s visually-based, so if your eyes glaze over with normal stats, then you’re going to be in luck here.

What you’ll really love about Nightwatch is its automatic keyword discovery. So even if you aren’t targeting a specific keyword, you’ll be able to uncover its potential. 


Did you ever wonder what people really thought about your business? Maybe you’ve wondered why that recent ad campaign flopped, or if people still held your brand in high regard. It’s only normal to feel that way and be curious. In fact, you have to be curious if you want your brand to succeed. 

Brandwatch makes it happen with brand sentiment monitoring software that scans the internet to see the overall remarks regarding your company. This allows you to catch brand problems as they happen.


MobileMonkey is another up-and-coming software tool that lets you increase your sales pretty rapidly through the use of chatbot development and improving your Facebook Messenger game. If you are a huge Facebook marketer, then this is a great tool.

This chatbot program has a sturdy AI development team, which means that you can expect good things. Unfortunately, it only works on Facebook. Even so, the company claims that it’s generated billions of leads.

Evergage/Salesforce Interaction Studio

Are you having a hard time keeping track of your client data? You’re not alone, and when you factor in the amount of work it can take to customize your approaches to your client base, it can be a little scary. That’s where Evergage comes into play.

Evergage is a tool that lets you learn about your audience, understand their needs, perform A/B testing, and even personalize your approach to different sectors of your client base. The end result is getting better conversion rates. They recently joined Salesforce, so expect to hear more about this tool in coming years.

Also Asked

If you’ve cruised around on Google (and we know you have!) you noticed that the search engine will post answers to questions related to the search term you used. Did you ever wonder what the relevance was, or whether your clients were interested in those questions as well? 

That’s basically what Also Asked does. It’s a great tool if you’re curious about related questions or are interested in finding new content ideas. 


Did you ever want to create your own online course, but never quite had the time to put together all the content that you wanted to add to it? You’re not alone. It’s an issue with almost every affiliate marketer who wants to create their own class. 

Kajabi is one of the only tools on the internet that automatically repurposes your content into the form of an online course. Since it’s done in a matter of moments, you get a lot more free time to market yourself and expand your brand. 

Competitors App

Part of being a good marketer is knowing how you’re doing in comparison to your competitors. After all, how can you tell if you’re a market leader if you don’t know what others are doing? Moreover, how can you tell if you’re using the most effective marketing strategies out there if you don’t know how others get their clients?

Competitors App is an app (duh!) that keeps an eye on your competition, sends out an estimate on how well they’re doing – in short, keeps you on top of your game!

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What Is Social Proof Marketing?

Marcus David



social proof marketing
Photo by Andrea Piacquadio from Pexels

The world of marketing is ever-changing. With every passing day, a new discovery about the way people buy things is uncovered. And, with that discovery comes a slew of new tools that you can use to help market products and services better. 

One of the newest ways to help bring a sense of urgency is through social proof marketing. Haven’t heard this term before? Well, you’re not alone. This term is just beginning to gain traction in internet marketing circles. If you have an online store, then you absolutely should check out some software that can help you harness its power.

What Is Social Proof Marketing?

Do you remember when you were in school, and the cool kids all wore the same type of clothing? Maybe it wasn’t clothes, but just the right type of shoes, the right laptop setup, or the right cellphone. 

Buying shoes - example of social proof marketing
Photo by Alexandra Maria from Pexels

Either way, you might remember that you felt a certain amount of pressure to buy those items. Or, you might’ve just assumed that the item in question was the best on the market. Why? Because those items had social proof.

Social proof is the term for the clout that an item gains as more and more people buy it. The more that people are seen buying and using an item, the more people tend to associate that item with quality—or even as a status symbol. 

If it sounds a little psychological, that’s because it is. It’s a concept that plays off human instinct. People are social creatures that typically follow trends and rely on the consensus of a group to make decisions. Our brains tell us, “If everyone else is doing it, then it has to be good!”

Does Social Proof Work?

In the past, using social proof was a way to protect humanity. It was a part of survival instinct. Social proof helped people figure out which foods were poisonous as well as a slew of other things. That instinct is still alive and well—quite strong, too!

Studies show that having social proof widgets on your site can increase sales by 15 to 35 percent on average. So, it’s pretty clear that social proof is highly effective. Moreover, it doesn’t seem to be the kind of marketing that loses its traction, either. 

Will Social Proof Work With My Target Demographic?

Here’s the amazing thing about social proof as a marketing tool: it works with everyone and also happens work well with every industry imaginable. It makes sense why, too. Everyone has a “tribe” that they belong to and that they resonate with— even the weird hippie that’s writing this article!

We are all geared to follow the general trends of people in our tribe. It’s called “herd mentality,” and we all do it. It actually takes a lot of effort to go against the trend of your crowd, since doing so often leads to ostracism and problems within your social scene. So, we’re all kind of naturally ingrained with the desire to follow trends.

Every time that a person sees someone who they can relate to buying your product, it urges them to follow suit. After all, no one wants to be the last person who’s in on a hot new trend, right?

How Do You Add Social Proof To A Site?

There are several ways you can add social proof to your site or marketing campaign, and chances are that you might even be able to think of some more. Any way that you can give people the impression that others love your brand is technically a form of social proof marketing.

Social proof - get people talking about your product
Photo by cottonbro from Pexels

With that said, there definitely seem to be some methods that are more tried and true than others. These are the most common ways people do it:

  • Get influencers to flaunt or talk about a product. Influencers tend to be a loose form of social proof. While they do offer a certain level of trendiness and trust, many people find them to be fake. (Because they are.)
  • Use pop-up notifications to show people when others buy from you. K-Factors is a great widget for this, and it’s capable of being added to just about any retail site that you could want.  
  • Engage people on social media. Yes, it’s true. Having a highly engaged audience means that you will be able to have a certain level of social proof for your products and site. (This is actually how many major fashion brands are now getting their start.)
  • Encourage people to leave positive reviews on other sites. Some people won’t buy from a store unless they see others leaving reviews saying that the products are legit. Having tools like the ones from K-Factors can help with this, too. 
  • Get positive press. If it’s in your budget, then hiring someone to give your site a nice PR boost might be in order. Whether it’s warranted or not, people trust what media outlets tell them. This, in turn, gives your company social proof.
  • Have an affiliate program of your own. At the Concessionist, we all know the power of a good affiliate marketing program. If you offer an incentive to your customers, it’s very likely that they will refer friends and family to your store. No matter what age we’re in, word of mouth is still one of the most trusted forms of marketing out there.


Social proof is not some passing trend in marketing, nor is it something you should overlook. Every successful marketer is doing it to one extent or another. Whether it’s through using pop-up notifications to show buyers that what you’re offering is legit or encouraging people to talk to you via social media, showing others that others trust you is a must.

In a world where everything feels manufactured and fake, feeling like you have some signs that you can genuinely trust a store from is vital. If you aren’t thinking about social proof when you’re working on a marketing campaign, it’s time for a major change. After all, everyone else is doing it.

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6 Major Mistakes Publishers Make When Monetizing Content

Marcus David



6 Major Mistakes Publishers Make When Monetizing Content
Andrea Piacquadio at Pexels

As someone who has worked with a number of publishers, I’ve seen a wide range of different ways to get a blog or website monetized. Some were fairly instant in their success, others weren’t. There are tons fo ways to make money through your content, but publishers need to realize that the method alone doesn’t make all the difference. 

If you want to turn a profit, it’s crucial to know the right way to monetize your content. Having seen sites fail due to their monetization, I can tell you that certain mistakes can and will kill your ability to turn a profit. Here are the worst ones:

  1. Expecting overnight results.

 Rome wasn’t built in a day, and neither was the New York Times. So why is it that so many site owners expect instant success when they start to hit the keyboard? SEO is never an overnight thing; it’s a science that takes weeks or even months to rank. 

Considering how long it takes for a site to rank, it’s absolutely laughable to think that monetizing your account will have instant success. It just doesn’t work that way!

  1. Relying on one single method to make money.

In the past, there have been hundreds of sites that were completely and utterly linked to one form of moneymaking. It was either through ad revenue on a specific platform, affiliate marketing based on a single site, or via “pay to play” methods which involve paid advertising from PR firms. 

Newsflash: most of these sites are either dead or dying. No lie. 

Many forms of monetization are now getting slashed in terms of profitability. Amazon slashed their commissions to pennies. Some previously popular affiliate networks became the laughingstock of affiliate marketing and are avoided like the plague. There’s no way to figure out what mainstream option will fall next. That’s why it’s so important to diversify your monetization options.

  1. Welcoming low-quality links and affiliates.

One of the most promising sites that I worked with loved to have link placements that didn’t make sense. These links were always bolstered by lousy little articles, and had terrible grammar mistakes. What made this “criminal” was that the links that were posted didn’t even pay the sites that well.

As you can imagine, this impacted the overall experience people had when on the site. This sacrificed the site’s integrity and eventually, the site started to see traffic dwindle. I don’t know why they thought it was okay. 

  1. Pushing bad affiliates and bad products. 

Money is a huge issue, and to a point, it makes a major impact in what makes companies choose to promote one person over another. Products that have a heavy stigma tend to have higher payouts, which leads many publishers to try to push them despite the peril it can put readers in.

I strongly suggest avoiding tying your name to a product or platform that skeeves you out or has a bad rap.  Though it may be tempting to push products that are cruddy in exchange for a higher payout, it’s a bad choice for your long term payouts. People will lose trust in you if you peddle bad products.

  1. Not telling fans how to support you.

You know how influencers always tell fans to “like and subscribe” to their videos? It might appear like an annoying tic to some, but the truth is that YouTubers who mention their subscriptions and fan gear are doing something very smart. 

People won’t be able to support your work or your content if you don’t tell them how to support you. Encourage your fans to like, share, and buy merch all helps you make more money. Whether you want to believe it or not, people want to be told what to do. So, do yourself a favor by telling them to support you. 

  1. Not keeping fans’ experience in mind. 

People might be different, but they all tend to act the same at the end of the day. Or, at least, that’s the truth when it comes to commerce. People don’t buy from places that make it hard to buy gear from, nor do they buy from sites that aren’t pleasant to be on. 

Take a look at the site you’re building, the articles, and the content that you’re making. Does it jive with your target audience? Does it look and sound good? Do you feel proud putting your name on it? If not, then you’re losing money. It’s just that simple. 

When putting together your content remember that quality comes in first—and that goes tor everything from the photos you use, the articles you publish, and the written content you have. Anyone and their grandma can hire someone to write cheap, keyword-jammed crap and shove it on a site. You know what’s hard? Making content people want to consume.

Remember—your content is all about the user, not you. If you aren’t pumping out good content that establishes trust, you don’t have much to work with at all.

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