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How to Build an Audience on TikTok: A Beginner’s Guide




TikTok marketing
Photo by RODNAE Productions from Pexels

TikTok is one of the fastest-growing social media apps out there. With over 500 million registered users and 200 million active every month, it’s a great place to build an audience. Whether you’re new to TikTok or have been posting on it for a while, this article will help you understand the app and grow your followers. No matter what stage you’re at with your TikTok account, this guide shares everything you need to know about growing your audience on the platform. Read on to discover why so many people love TikTok, how to get started as a new user, and how to take your presence from invisible to visible.

Why You Should Be on Tik Tok

TikTok was released in September 2018 as a successor to the hugely popular platform, While was a great app for lip syncing or making mini music videos, TikTok takes things to a whole new level. It’s billed as the “video social network”, and it’s transforming how people share their lives online. TikTok is the most popular social media app among teens and even has more daily users than Instagram. If you’re marketing to people in this age bracket, you should be on TikTok. If you’re not, you risk being completely out of touch with your target audience. TikTok is the place to be if you want to reach younger audiences.

How to Build an Audience on TikTok

TikTok is a social network for all kinds of content, including videos, music, and all sorts of memes. As a social network, it’s all about building an audience and connecting with your fans, peers, and other people who like the same things you do. TikTok is a creative space where you can share your passions, show off your talents, and connect with other people who are into the same things as you are. While you can use the app to share whatever you want, TikTok is designed to help you build an audience quickly. Whether you want to build a career in social media or just share your interests with your friends, TikTok can help.

Create Great Content

The first step in creating an audience on TikTok is to create great content. It doesn’t matter what you create, but it does matter that you’re proud of it. If you don’t care about your content, neither will your fans. Create content you’re proud of and you’ll notice a difference in your engagement, your reach, and your overall audience growth. If you’re a new user, create a few posts to get a feel for the platform. You can post anything from your favourite quotes to your favourite memes or even a recap of your day. TikTok is a great place to test different types of content and see which works best for you.

Use Influencers

One of the best ways to grow your TikTok following quickly is through paid promotion (aka influencer marketing). TikTok has a robust network of social influencers who are looking for ways to earn a living. As a TikTok user, you can pay these influencers to promote your content to their audience in exchange for some extra followers. This is a great way to kickstart your TikTok following. The more followers you have, the more people will see your content, and the more people will follow you back.


TikTok is the fastest-growing social media app out there. It’s a great place to build your following and make connections with other creatives. It’s also a great place to make money. To get started, you need to grow your audience. This can be tricky, but it can be done. To grow your audience, post good content, respond to comments, and connect with other TikTok users. With a little bit of effort, you can turn TikTok into a great way to show off your creativity and make new friends along the way.