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How To Select A Good Product For Affiliate Sales

Ossiana Tepfenhart

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Select A Good Product For Affiliate Sales
Min An at Pexels
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As a writer, I often want to believe that good writing can sell anything—and to a point, it can. However, even the most skilled copywriters have their limits when it comes to being able to convince people to buy something. After all, a product needs to be able to do some selling on its own behalf.

When it comes to affiliate sales, the product you choose makes a huge impact on how much money you can rake in. Here’s what you need to look for when you’re trying to grow your profits…

Never sell something that you, yourself, wouldn’t buy.

The best test that you could give a product is to ask yourself if you would buy it. If the answer is a solid no, or a strong maybe not, then it’s not a product you should have on your site. Think about it this way—if you don’t believe in the product that you want to sell, why would others believe in your sales pitch.

Know the market that you’re pitching to.

Every affiliate product you will find on the net will have a target audience that it’s geared for. The problem with a lot of affiliate products is that they don’t always hit that target. In fact, the vast majority of affiliate products are pretty terrible and their target audiences know it.

If you want to choose good products, make a point of learning what your target audience really wants. Find out the tall tales others have told them, and avoid selecting products that clearly look like trainwrecks. You can do better than that.

Try it for yourself.

Want to know the best way to become a reliable affiliate marketer? Be the marketer who tries the product they want to sell, knows how to use it, and still enjoys it once they’re done giving it a spin. By having intimate knowledge about the product, you will be able to make a more effective sales pitch.

The rule about being willing to buy the product yourself still matters. If you are sorely disappointed by the product’s quality when you actually see it, then you have no reason to sell it to other people.

Don’t go for big niches.

Everyone and their grandmother wants to sell products that involve getting a better body or the secrets to weight loss. They’re popular niches, but that doesn’t mean that they’re profitable. The market is just too full of them, and there’s too much competition for traffic.

A better option would be to seek out products in very small niches, ones that have a dedicated group of people who want to see new products hit the market. Since competition is lower for those products, you might end up being the only person to sell them.

Avoid products that have “pie in the sky promises” with them.

Everyone loves the idea of finding a miracle product to tout, but let’s be honest. Miracle products don’t really happen in real life. If they did, they would be in every home and they would be a major cornerstone in the startup market.

It’s far better to look for an affiliate product that offers a realistic pitch than it is to expect a product to act as a panacea for all of life’s problems. Honesty gives buyers trust, and that makes them buyers.

Choose products that aren’t just e-books.

Unless you’re doing a roundup on entertaining e-books to read, it’s worth noting that digital products rarely ever work out as well as you’d hope they do. People prefer to have products they can actually hold in their hands.

Among affiliate marketing products, it’s a little guarantee of quality. After all, you can always use the product you buy in the physical world. If it’s a digital product that doesn’t even have any good knowledge in it, then it’s a total waste.

Research the people behind the product.

If you’re going to opt for an affiliate product, then you probably should consider researching who made the product you want to sell. If it’s made by a major media personality or someone who is licensed in their niche, the product will be more trusted and valuable.

Think about it this way. Would you rather take the weight loss advice of a Joe Schmo, or one of the top-ranking nutritionists in the country? Names and titles carry clout that way.

Finally, don’t pay attention to payouts.

Payouts are great and all, but they’re not the be-all, end-all of marketing. You will make more money selling more items at a lower percentage in most cases. So, put quality as your priority. It’s a choice you won’t regret.

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Learn about affiliate marketing


For anyone keen to deepen their knowledge about affiliate marketing, we recommend to try one of the three learning options:

All-in-One Offer from Wealthy Affiliate

This is a true and unique community of affiliate marketing experts and enthusiasts. You can join as a free member. During the initial 7 day free membership period you will gain access to learning materials, video tutorials, and online classes. You will also be able to start building your affiliate marketing website and interact with the WA members. If you like it, you can upgrade to a Premium membership, but this is optional and depends on your learning needs. You can continue as a free member afterwards. WA has been around for 15 years. It is based in Canada. Follow this external link to learn more about WA Free Membership.

Get a head-start with Affilorama

Affilorama has a number of products tailored to the needs of affiliate marketers. Our recommendation is to start with a free membership in order to test some of their materials, notably, free access to 100+ lessons that teach users actionable content for a range of subjects (SEO, PPC, site building, email marketing and more). You can upgrade at any time, if you wish. Affilorama is based in New Zealand and has been around for 15 years. Follow this external link for a Free Affilorama Membership.

Learn with ClickBank University

As an affiliate marketer, sooner rather than later, you will come across ClickBank, a leading marketplace for (mostly) digital products. ClickBank has been around for more than 20 years and is based in the US. ClickBank has launched its affiliate programme ClickBank University which offers two tracks: ClickBank Product Publishing and ClickBank Affiliate Mastery. Please note that CBU is not a free course, but they do offer a 30 day money back satisfaction guarantee. Follow this external link to learn more about CBU.

DISCLAIMER: Concessionist.com is an independent affiliate, operating on a sales' commission basis, of the above referenced service providers. They do not own or operate this website and are not responsible for its contents.

Marketing

What Does A Movie Concessionist Have In Common With Affiliate Marketing?

There’s something seriously similar about what movie concessionists do and what affiliate marketing gurus do – both give you what you want to get.

Anna Ross

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Concessionist in Affiliate Marketing
Image by Jan Alexander from Pixabay
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With all the isolation that has come with the COVID-19 disaster, I find myself thinking about the past more often than ever. All the TV binge-watching caused me to think about my time spent at the movies. Though I loved watching movies, my real draw was the concession stand. You might say I’m a popcorn fiend, especially if I’m eating it with that pourable butter.

Of course, while I do enjoy movies, I also enjoy affiliate marketing. Lately, I’ve been drawing a serious parallel between the affiliate marketers I know and the movie concession stands I used to frequent not too long ago. There’s something seriously similar about what concession stands do and what affiliate marketing gurus do—and I feel like talking about it. 

Both give you what you want to get.

When you go to a concession stand, you get to look at a menu filled to the brim with snacks and drinks of all kinds. The way it works (usually) is simple. You waltz up to the stand, look at the menu of things they’re offering up, and order it. Then, the concessionist gives you the product. Simple, right?

But, how does that work with affiliate marketing? Well, affiliate marketers do the same thing. On most review sites they run, they give you a “menu” of the best products they could find, you pick the one you’re feeling most “hungry” for, and they help you find a way to connect you with the product. See where I’m going?

Concessionists also tend to give advice on what’s good on the menu, much like affiliate marketers. 

Did you ever have a moment where you didn’t want to stick to the regular option of popcorn? I know I have, and chances are, you have, too. When that happens, it can be hard figuring out what you want. Hot dogs of dubious quality? Nachos with that fake yellow stuff on it? 

Newer movie theaters, like some of the ones near my house, have extended menus that are just plain massive. I kinda freeze up when I see bigger menus, and sometimes need a little help figuring things out. This is the time when I ask—you guessed it—the concessionist for some advice. 

The concessionist usually knows what food’s good on the movie menu, primarily because they cooked the food. So, I trust them to be able to tell me what’s worth eating and what I should avoid. It’s a special level of trust coming from me, since I also am a food critic as a day job.

Affiliate marketers are pretty similar in this respect, too, if you think about it. An affiliate marketer is not worth his paycheck if he doesn’t know the benefits of the products he suggests. He also won’t make much money if the products he chooses aren’t good enough. If anything, affiliate marketers put their reputations on the line with every product they pick. 

When people go on affiliate sites, they are doing the online equivalent of asking a concessionist which “snack” they should try out. Knowing this, it’s hard to ignore the similarities between the two roles. 

The items they sell add to the experience. 

Let’s just face it. You don’t need a big ol’ bag of popcorn or a giant plate of nachos to enjoy watching a movie in a theater. And yet, most people prefer to do it. The reason why is pretty plain to see. Having that popcorn is part of the classic movie-going experience. Even the smell of movie theater popcorn adds an element of magic to your vibe.

Most of the items that I’ve seen affiliate marketers sell aren’t basic—even if they’re detergents.  They are premium goods that are meant to improve your overall experience with whatever you’re trying to do. It’s not just the bare minimum; it’s the movie theater popcorn level of good they want to sell.

Having a hard time following what I mean? It’s best to explain this with examples. So, if you’re going to go out camping, an affiliate will try to find tents that will make your time outdoors a breeze. If you’re going to clean your dishes, they’ll be telling you to buy the organic, beautifully scented brands that will leave you excited to clean every last pot and plate.

And finally, the menu they work with matters a lot. 

We’ve all been to a theater that had little to offer aside from stale popcorn. If you’re like me, you probably noticed that those places have the most depressed-looking concessionists out there. And why wouldn’t they? Concessionists love to be able to serve good food; it’s a source of pride in their work.  

Imagine working at a company where you know the product stinks. Wouldn’t you feel a little shame? It’s the same if you’re working with a concession stand that has bad popcorn and Kmart-style nachos. Believe it or not, affiliate marketers get the same way about their product networks, too. 

I can’t even begin to start talking about how much care I’ve seen affiliates take when it comes to finding the best network to work with. The “menu” they choose has to be good, and rightfully so. Their careers depend on it, as do their reputations. 

Conclusion

Don’t ask me why I started to go on this memory lane, but I did. And I started to feel a little nostalgic about my beginnings in the affiliate world, as well as a little nostalgic about the movie theaters I used to hang out in. As for me, I’ve said my piece, so I’m going to kick back with some What We Do In The Shadows…and you bet I’m going to purchase it through an affiliate.

How useful was this article?

Click on a star to rate it! We will publish more!

Average rating 5 / 5. Vote count: 5

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Share on social media!

We are sorry that this article was not useful for you!

Let us improve this article!

Tell us how we can improve this article?

Sponsored Feature

Interested to Learn More?

Learn about affiliate marketing


For anyone keen to deepen their knowledge about affiliate marketing, we recommend to try one of the three learning options:

All-in-One Offer from Wealthy Affiliate

This is a true and unique community of affiliate marketing experts and enthusiasts. You can join as a free member. During the initial 7 day free membership period you will gain access to learning materials, video tutorials, and online classes. You will also be able to start building your affiliate marketing website and interact with the WA members. If you like it, you can upgrade to a Premium membership, but this is optional and depends on your learning needs. You can continue as a free member afterwards. WA has been around for 15 years. It is based in Canada. Follow this external link to learn more about WA Free Membership.

Get a head-start with Affilorama

Affilorama has a number of products tailored to the needs of affiliate marketers. Our recommendation is to start with a free membership in order to test some of their materials, notably, free access to 100+ lessons that teach users actionable content for a range of subjects (SEO, PPC, site building, email marketing and more). You can upgrade at any time, if you wish. Affilorama is based in New Zealand and has been around for 15 years. Follow this external link for a Free Affilorama Membership.

Learn with ClickBank University

As an affiliate marketer, sooner rather than later, you will come across ClickBank, a leading marketplace for (mostly) digital products. ClickBank has been around for more than 20 years and is based in the US. ClickBank has launched its affiliate programme ClickBank University which offers two tracks: ClickBank Product Publishing and ClickBank Affiliate Mastery. Please note that CBU is not a free course, but they do offer a 30 day money back satisfaction guarantee. Follow this external link to learn more about CBU.

DISCLAIMER: Concessionist.com is an independent affiliate, operating on a sales' commission basis, of the above referenced service providers. They do not own or operate this website and are not responsible for its contents.

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6 Major Mistakes Publishers Make When Monetizing Content

Marcus David

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6 Major Mistakes Publishers Make When Monetizing Content
Andrea Piacquadio at Pexels
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As someone who has worked with a number of publishers, I’ve seen a wide range of different ways to get a blog or website monetized. Some were fairly instant in their success, others weren’t. There are tons fo ways to make money through your content, but publishers need to realize that the method alone doesn’t make all the difference. 

If you want to turn a profit, it’s crucial to know the right way to monetize your content. Having seen sites fail due to their monetization, I can tell you that certain mistakes can and will kill your ability to turn a profit. Here are the worst ones:

  1. Expecting overnight results.

 Rome wasn’t built in a day, and neither was the New York Times. So why is it that so many site owners expect instant success when they start to hit the keyboard? SEO is never an overnight thing; it’s a science that takes weeks or even months to rank. 

Considering how long it takes for a site to rank, it’s absolutely laughable to think that monetizing your account will have instant success. It just doesn’t work that way!

  1. Relying on one single method to make money.

In the past, there have been hundreds of sites that were completely and utterly linked to one form of moneymaking. It was either through ad revenue on a specific platform, affiliate marketing based on a single site, or via “pay to play” methods which involve paid advertising from PR firms. 

Newsflash: most of these sites are either dead or dying. No lie. 

Many forms of monetization are now getting slashed in terms of profitability. Amazon slashed their commissions to pennies. Some previously popular affiliate networks became the laughingstock of affiliate marketing and are avoided like the plague. There’s no way to figure out what mainstream option will fall next. That’s why it’s so important to diversify your monetization options.

  1. Welcoming low-quality links and affiliates.

One of the most promising sites that I worked with loved to have link placements that didn’t make sense. These links were always bolstered by lousy little articles, and had terrible grammar mistakes. What made this “criminal” was that the links that were posted didn’t even pay the sites that well.

As you can imagine, this impacted the overall experience people had when on the site. This sacrificed the site’s integrity and eventually, the site started to see traffic dwindle. I don’t know why they thought it was okay. 

  1. Pushing bad affiliates and bad products. 

Money is a huge issue, and to a point, it makes a major impact in what makes companies choose to promote one person over another. Products that have a heavy stigma tend to have higher payouts, which leads many publishers to try to push them despite the peril it can put readers in.

I strongly suggest avoiding tying your name to a product or platform that skeeves you out or has a bad rap.  Though it may be tempting to push products that are cruddy in exchange for a higher payout, it’s a bad choice for your long term payouts. People will lose trust in you if you peddle bad products.

  1. Not telling fans how to support you.

You know how influencers always tell fans to “like and subscribe” to their videos? It might appear like an annoying tic to some, but the truth is that YouTubers who mention their subscriptions and fan gear are doing something very smart. 

People won’t be able to support your work or your content if you don’t tell them how to support you. Encourage your fans to like, share, and buy merch all helps you make more money. Whether you want to believe it or not, people want to be told what to do. So, do yourself a favor by telling them to support you. 

  1. Not keeping fans’ experience in mind. 

People might be different, but they all tend to act the same at the end of the day. Or, at least, that’s the truth when it comes to commerce. People don’t buy from places that make it hard to buy gear from, nor do they buy from sites that aren’t pleasant to be on. 

Take a look at the site you’re building, the articles, and the content that you’re making. Does it jive with your target audience? Does it look and sound good? Do you feel proud putting your name on it? If not, then you’re losing money. It’s just that simple. 

When putting together your content remember that quality comes in first—and that goes tor everything from the photos you use, the articles you publish, and the written content you have. Anyone and their grandma can hire someone to write cheap, keyword-jammed crap and shove it on a site. You know what’s hard? Making content people want to consume.

Remember—your content is all about the user, not you. If you aren’t pumping out good content that establishes trust, you don’t have much to work with at all.

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Latest Trends in Affiliate Marketing in 2020

Anna Ross

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Latest Trends in Affiliate Marketing
geralt / Pixabay
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Affiliate marketing is just like any other industry when it comes to its progress; it evolves. What worked in 2000 would never work today. The affiliate networks that are available today also evolved far beyond the platforms that first kicked off the trend. The kind of products people pick, too, have changed. So have consumers’ preferences. 

If you’re looking to succeed in affiliate marketing, you’re going to need to keep up with the trends. Otherwise, your entire business model will be dated and prone to losing on business you’d otherwise keep. 

As an affiliate marketer myself, I’ve learned a couple of new trends that are worth checking out. Here’s the scoop…

Using Influencers In Your Affiliate Campaigns

If you have a blog that works through affiliate revenue, then congrats. You are all prepped to start working a new level of affiliate marketing into your campaign. Bloggers are now paying influencers to promote articles featuring affiliate links. 

Depending on the influencer you choose, this can result in a major uptick in sales that’s well worth the investment. Studies show that people identify with influencers and place trust in them, which makes a huge difference in the turnout of your sales. 

Using Large-Scale Affiliate Networks

Tired of sticking to one retailer, like Clickbank? We get it—and so do most affiliate marketers, too. That’s why people are beginning to use tools that automate affiliate sales that come from large networks that include big box retailers as well as online giants like Amazon and eBay.

The concept behind this is simple. By giving you a larger network of easy-to-access affiliates, the tools give you a faster way to monetize your site. If you want to give these tools a try, check out Skimlinks. Their payouts are pretty decent and the toolbar makes integration with your site a cinch.

Avoiding Digital Products

Yes, ebooks are commonplace among affiliate marketers. Unfortunately, there have been one too many bad apples that spoiled the reputation that digital products once had. Because they’ve had a bad rap for the past couple of years, most affiliate marketers are starting to back away from them. 

Sure, the payouts are good, but what does that matter if they don’t actually get people buying? Truth be told, there are better products that you could be selling out there. You don’t need to waste your time with digital products that could be easily copied.

App Marketing

One of the newer genres of affiliate marketing involves marketing apps to affiliates, and unlike most digital products, apps are on fire. Though you won’t find apps that cost serious money, the sheer number of people who are willing to give apps a try make it fertile ground for people who want to earn through large scale purchases.

Since Amazon and other major players have gotten into the app affiliate world, it’s safe to say that this will continue to remain a strong trend for years to come. 

Meal Kit Marketing

Unless you’ve been living under a rock, chances are high that you’ve noticed ads for meal prep kits like Hello Fresh or Sunbasket online. This isn’t a coincidence. They’ve been a major trend for the past couple of years, and now with COVID-19’s work, they’re becoming even more popular than ever before. 

Most meal kits offer great payouts and are fairly easy to market through positive reviews. If you are working on becoming an influencer, this is a good way to show that you can market wares well while still keeping things health-oriented. Needless to say, it’s a popular gig. 

Using How-To’s

When it came to affiliate marketing back in the day, the way marketers would advertise to readers was simple: pitch it and explain all the benefits of using the product. It was a classic song and dance, with very minor tweaks.

The most important thing that always rang true was the way people broached a problem. Sometimes, it’d involve a person talking about how they made money. Other times, it’d involve creating a sense of urgency to buy it before they’d trot out the “solution” to the problem it solved. 

These days, things aren’t so easy. People are used to being pushed to buy stuff. They don’t like to be sold. They want to be helped! That’s why how-to’s work. They enourage people to buy items by showing them what they can achieve using them in a subtle, non-salesy way. 

Getting Creative

Unlike the days where keyword jamming and article links were all you needed to score big, affiliate marketing doesn’t have a cut-and-dry formula during this new era. Having good SEO is great, but you need that extra punch to make people really splurge.

Witty writing can only go so far. The same can be said about informative articles or videos. To get the kind of loyalty you need to build up an affiliate marketing empire, you’re going to need to set a trend—and it often has to be one that has an air of authenticity. 

People are no longer willing to accept the pre-packaged sales pitches that worked 10 years ago. They’re also not willing to deal with sites that strike them as insincere. If you’re going to survive in the rugged world of affiliates, you’re going to need to be unique. That alone can propel you to success. 

Dropshipping Works

If you’re not a fan of the concept of having to drag people off your website to order stuff from Amazon, there’s another option that you should consider: dropshipping. This uses store platforms like Shopify to act as a middle man between you and the suppliers of the products you’re selling. 

With dropshipping, you don’t need to get products to store. The dropshipper does it for you. All you have to do is sell them on your site, making it a very affiliate-friendly option for all parties involves.

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