How to Use Twitter as a Marketing Tool for Your Business
Twitter is a powerful tool for marketing if you know how to use it. Many companies have taken advantage of its massive reach and immediacy to promote their brand, products, and services.
Here are some tips on how to run a successful Twitter campaign for your company.
To start, you’ll need to decide how you want to use Twitter. Will you be tweeting at customers? Or are you simply using it as a way to broadcast your company’s message?
Next, create your profile. You should include the following information:
-The name of your company -A short description of what your company does -Your business address -Your business phone number -Links to your website and social media profiles
Before you tweet, make sure that all of this information is included in the “about” section of your profile.
Choose Your Target Audience
Don’t just post anything that pops into your head. You want to post tweets that are relevant to your target audience.
Make Sure You Have Clear Goals
The first step in running a successful Twitter campaign is to make sure you know what your goals are. Are you trying to increase your follower count? Get more brand exposure? Increase brand awareness?
Once you know your goal, it will be easier to figure out how to measure success and optimize your social media strategy accordingly. If you want a higher follower count, for example, then tweeting at celebrities may help. But if you want more positive feedback on a new product, then asking people on Twitter about their thoughts may be better.
Setting clear goals for your Twitter campaign will help keep everything on track. Plus if you have set goals for your company as a whole, then it will be easier to implement those same strategies with this social media platform as well.
Keep It Short And Sweet
One of the most important aspects of running a successful Twitter campaign is keeping it short and easy to understand.
You want your tweets to be clear and concise. You don’t want people to have to go through a bunch of text to find out what you’re trying to say. If they see your tweet and don’t know what it’s about, chances are they’ll scroll past it and move on.
Your tweets should be less than 120 characters so they’ll be more likely to get in front of more eyes. Be sure not to use any emojis or hashtags if you’re trying to keep your tweet under 140 characters because it will automatically add in extra letters when people retweet your post.
“Keep it short and sweet” is an old saying that holds true today—especially when it comes to Twitter campaigns!
Maintain A Consistent Voice
The voice you use on Twitter should be the same as the one you have in person. When people find your account, they should feel like they know you and trust you.
What’s your company’s personality? Do you offer a service that is helpful or a product that is fun?
Don’t Be Afraid To Be Human
Many people are intimidated by social media, especially Twitter. If you’re not familiar with Twitter or have never had an account, it can be hard to know how to use it. Your account is your brand’s voice on the platform, so be sure to use a conversational tone when interacting with followers.
If you’re using the same voice in all your tweets, people will get bored of your company’s messages. One way to avoid this is by communicating through different voices on different channels. Take the time to think about what you want your company’s “personality” to look like and go for it!
Take Advantage Of Twitter Ads
Twitter ads are a great way to grow your following and increase engagement. If you have a business, you can use the platform to promote your products or services. You can also re-target customers who have previously visited your website or interacted with one of your social media channels.
The target audience for Twitter ads is large, so there’s a good chance that even if you don’t have a lot of money for marketing, you’ll still be able to find people interested in what you’re doing.
However, keep in mind that running an effective campaign takes more than just signing up and tweeting about it for a day. You need to know how to craft compelling ad copy, optimize your tweets for engagement, and analyze the results of your campaigns.
Don’t take on this responsibility without understanding how the process works first! Luckily, we’ve got a post on Twitter campaigns here.
Create Custom Graphics For Your Tweets
To keep your followers engaged, you should create custom graphics for your tweets. You can find a ton of free graphics on sites like Canva or Creative Market to use in your campaigns.
Keep in mind that different social media platforms have different size requirements. For example, Twitter allows a maximum of 4MB for an image file.
We recommend using the “Add Media” feature when you create or share a Tweet to add images from your computer or from sites like Instagram and Flickr, plus Vine videos and animated GIFs to make them stand out in a way that will capture attention and entice people to click through.