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Improving Conversion Rates: From Visitors To Customers

Anna Ross

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Improving Conversion Rates
geralt / Pixabay

If you go online and check out affiliate sites, chances are high that you’ll notice something about many of the websites out there. You might notice that they don’t really…work. There’s no other way to say it. Most affiliate sites are kind of lame!

When you’re reading their content, you don’t feel a need to buy their goods. Their site layout doesn’t jive with your natural way of navigating things. Even the photos seem fairly bad. Oh, and when you see highlighted material? Add extra ugly points for that.

Thanks to a lot of bad internet advice brought up in echo chambers online, a lot of affiliate sites are basically designed to suck. If you’ve ever read blackhat affiliate site advice, then chances are you have a general idea of why this happens.

So how do you convert site visitors to customers, without resorting to the old blackhat works of yesteryear? These indicators show what a bad site looks like, and the explanations tell you how to fix it.

1. The site is overwhelmingly salesy. No one, not even people who are shopping, like to feel like they’ve been “sold” something. If your entire site is devoted to sales pitches for products, people will not want to buy from you—even if your pitches are incredibly well-written.

2. You never really get any good advice from the site in question. Yes, the site tells you to buy something and that it’ll be good…but what else do you do? A good affiliate site will offer detailed how-to’s, interesting ideas featuring products, as well as generic advice that deals with the niche you selected.

3. People who own bad sites write for algorithms, not people. Did you ever notice how many affiliate sites have phrases and keywords jammed into articles? It never reads right, and it often just seems jarring. Bad writing drives away customers and raises suspicion. Don’t do it.

4. The site involves auto-play videos or soundtracks. In the early 2000s, you could always tell that a site was an affiliate seller by the number of videos that would automatically play. Believe it or not, people don’t want to hear too much noise while they are shopping around. It can be obnoxious.

5. The site never asked for emails, and had no way of reaching out to people again. This makes the site a blip in peoples’ memories. Even if they were interested, chances are they wouldn’t have a way to remember what site they saw the product on. An email list gives you a way to reach subscribers and keep your brand in mind.

6. When you take a look at the website, your eyes want to punish you for it. A website that looks like an eyesore is a website that’s doomed to fail. Sadly, most affiliate sites didn’t get the memo. To make your site better, read up on design factors and add more whitespace.

7. There are no photos on the site. People are visual creatures, period. If you don’t have photos on your affiliate site, you’re losing conversions. Sites that have photos statistically have much higher conversion rates.

Or worse, the product photos on the site look terrible. When people see a product on the market, they immediately judge it based on its appearance. That’s why top fashion houses spend so much money on flattering photos, and why there’s a whole industry devoted to it. If your photos look bad or cheap, switch them out!

8. There’s no negatives on the site. Here’s something that might shock new affiliate marketers: people don’t feel that good about buying a product with no negative remarks. They feel like it’s too good to be true. Buyers are much more likely to feel invested when they see a truly honest review of the product you’re peddling.

9. You wouldn’t normally buy the product they’re selling. Would you really buy a six-page e-book written by Joe Schmo about fitness? Probably not, yet that’s exactly what many people who are doing affiliate sales expect others do to. If you wouldn’t buy a product yourself, don’t sell it.

10. The site features no call to action. Believe it or not, people often need to be told what to do and want. If you don’t have a call to action, you’re losing money. It’s just that simple.

Special Feature

Follow 3 Steps to Start in Affiliate Marketing

Step 1 - Learn the Basics

Join Wealthy Affiliate platform which offers training, affiliate marketing tools, and hosts a very supportive community with members from around the world.  What is great about WA is that you can start without any prior experience. WA has been around for more than 15 years, which matters in terms of credibility and user appeal.  Get Your Free WA Starter Membership Here.

Join Wealthy Affiliate Community

Step 2 - Become a Master in Digital Products

Learn how to create and sell digital products by enrolling at ClickBank University. You can choose from two tracks: ClickBank Product Publishing (12 week track) and ClickBank Affiliate Mastery (8 week track). What is great about CBU is that it is supported by ClickBank, a leading marketplace for digital products with a long track record and many affiliate partners around the world. Although there is no free trial option, CBU offers a 30 day money back guarantee. Start your CBU classes here.

Follow Wealthy Affiliate Classes

Step 3 - Start your Dropshipping Business

Whether you want to launch your Amazon product or start your independent e-commerce business, SaleHoo is a great place to start. In addition to numerous training options and webinars, SaleHoo also offers a directory of vetted suppliers from China and other countries. Join a FREE webinar on building your Amazon dropshipping business.

Learn about digital products


DISCLAIMER: Concessionist.com is an independent affiliate operating on a sales' commission basis of the above referenced service providers. They do not own or operate this website and are not responsible for its contents. 

SEO

How To Drive Traffic To Your Site

Anna Ross

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How To Drive Traffic To Your Site
Isaque Pereira at Pexels

When it comes to having an e-commerce site or an affiliate sales site, nothing is as important as having traffic. You can pick great products that no one else has. Your graphics can be on point, and beautifully styled. Your layout could be fixed with one of the most beautiful looks that you could ever imagine. 

And yet, no one will buy a damned thing if they never get to see your site.

Getting traffic to your site is a matter that can feel like it’s easier said than done. To a point, it can be a challenge. However, there’s always a way to make your site easier to find. These methods below can help you get more traffic and get more people interested in your wares.

Use SEO

Search Engine Optimization is the practice of creating content that’s geared towards helping search engines discover your page and rank it highly on Google’s search results. A site that has good SEO will outrank others, and therefore drive traffic to your site organically. This is a great pick if you are looking for people who are genuinely looking for a specific niche.

We strongly suggest starting off a store blog for SEO purposes. This makes it possible for you to target specific keywords, add new content, and also gain more traction on search engine sites without losing your store’s look or ability to keep things elegant.

Start a social media marketing campaign

A website that has no social media presence is a website that will struggle. If they are not struggling right now, then expect them to struggle in the future. Studies show that social media marketing, especially on Facebook and Instagram, can greatly increase site traffic and purchase numbers.

Right now, the most popular advertising tools on the social media realm are Facebook and Instagram. If you are going for fashion or decorative items, Instagram tends to be slightly more effective than Facebook. If you’re selling tools for home improvement or similarly “unglamorous” items, Facebook is the better option.  

Send out press releases

If you are already going hard on the SEO and have been working hard at gaining a big Instagram following, you might be feeling a little pressed for new ways to get more traffic to your site. This is where teaming up with the press can be the best thing you can do for your online store. The press will get you traffic that you otherwise wouldn’t be able to obtain.

Press releases are normally done by PR firms, but you don’t have to spend much money to get the news out there. There are plenty of free online tools that let you “shoot out” a release or email to journalists and bloggers on your own. 

Consider teaming up with a popular influencer

You’d be surprised at how many bloggers and influencers are trying to get their first major sponsorship. If you know how to position yourself, you could be that first sponsor or client. Influencers are meant to do exactly what their name suggests: influence people to check out a site or a product. Use them wisely, and you’ll have a great turnout.

Consider teaming up with a similar (but non-competitor) site

Did you ever notice how many sites tend to be paired up with a similar (but not quite same niche) partner? It’s not a mistake. This kind of partnership can help you pool customers who are interested in a similar aesthetic or product, without having to spend much.

Good “sister site” examples include fashion houses with home decor sister sites, or seeing makeup sites that have partnered up with accessories sales. Other examples that aren’t dropship-related include seeing banks that partnered up with discount services. 

Buy the traffic you want

There are many different services that will guarantee you a certain level of traffic in exchange for money. Google Ads, Instagram for Business, Facebook…the list goes on and on. People rely on these ads because they work, and because they offer minimal effort with real rewards.

Consider using social media contests to raise awareness about your site

If there’s one thing people love, it’s free stuff—or a chance at free stuff. Many dropshipper found new fans and traffic by having contests on Instagram that involve tagging friends or getting a friend to follow the account. By getting people to be personally involved in the growth of your company’s awareness, you make it easier to give your site a traffic boost.

Team up with local businesses that need to get more reach for their products

In almost every town, there are business owners who make their own wares and want to get more customers. Some of them don’t have their own store—and if they do, they might be struggling to get clients. A good way to build traffic is to offer to promote their products in exchange for shout-outs.

If you are a great negotiator, you can also become an exclusive dealer of their wares. This alone will get people to your site as long as the product in question is popular locally. 

Be patient

Dropshipping is not something that can be made into an overnight success. It is a business model that takes time and effort to create. If you aren’t a fan of working for a long period of time to get the traffic you want, dropshipping probably isn’t for you. That’s okay, though! It’s better to know what you’re getting into and decide against it than to get in and realize you’ve made a mistake.

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SEO

Writing Great Content For Your Affiliate Site

Ossiana Tepfenhart

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Writing Great Content For Your Affiliate Site
StartupStockPhotos / Pixabay

If you ask a casual internet marketer, you might hear them say affiliate sites are dead—and they’re right, if you are still trying to go for the typical way affiliate sites were run in the early 2000s. There are millions of sites out there linking out to Amazon and peddling items galore.

Making an affiliate site means that you should expect to put in effort on writing excellent content, and planning out the content that you have. That being said, affiliate writing is an art in and of itself. Here’s what you need to know about writing for your affiliate site:

1. Choose one (and only one) niche per site

When people are looking at reviews and buyers advices, they want to get their information from a person or site they can trust. Generic sites just don’t have the same level of clout as a typical niche site does. Choose one niche, and stick with it.

2. Read up on the topic before you write anything or even plan your topics

Though you might get occasional newbies to your topic, the most successful affiliate sites are the ones that are geared towards people who are experienced on the topic. The reason why is simple: experienced individuals are more invested in the niche, which in turn, means they’ll spend more money.

To woo those who are heavily invested, you have to know the subject and understand what they value. Then, and only then, can you market goods in a way that makes them interested in what you have to say.

3. Keep your eye on SEO

No one will buy from your site if they never find your site in the first place. Good SEO practices are a must, as is good keyword research. Thankfully, this is a skill set that’s easy to pick up. It’s a numbers game, and it involves ensuring that the keywords you’re targeting will appear a set number of times.

If you want to have good guidelines for your keywords, use a keyword article template tool.

4. Don’t make your articles too salesy, unless you’re doing a product roundup

Don’t get us wrong. Product roundups have their own special place in the affiliate marketing world, and work well with people who want to compare and contrast products before they buy. These types of articles are built to be salesy.

Most other articles on your site shouldn’t be extolling every feature of the products you’re selling. Rather, it should be a mix of the perks and pitfalls. People buy from sites that they trust, and being honest is how you make your site trustworthy.

5. Get reviews that tell a story, and show yourself as a face behind the review

Influencers work because they offer a brand that people can resonate with. When writing for your affiliate site, turn yourself into an influencer on behalf of the site. Get people to understand why you wanted this product, your apprehensions, and what pleased you about them.

Studies show that stories with people in them stick around in peoples’ minds longer than other forms of advertising. By framing your reviews as a story, you get your readers to become emotionally engaged in what you have to say.

6. Use titles that people want to click on

Most people will judge an article by a title, and won’t click on a title that won’t resonate with them. Product roundups are fairly easy to title, as are reviews. But, if you want to get better titles for new reveals, add teasers and emotion-based words. You’ll be amazed at what they can do to boost sales!

Don’t just include product-filled articles in your content planning.

Believe it or not, most people hate the idea of buying through a site that’s entirely composed of affiliate content. They trust sites that also offer general advice surrounding your niche, ranging from how-to’s, to important news facing communities around that niche.

You never know which article people will search for that will lead them to your site. By choosing to have a wider range of articles, you spread your net wider whle also improving the trusting bond you have with buyers.

7. Keep your site updated!

A lot of affiliate sites take a “set and forget” approach to their content planning, but this is a foolish concept. Every single industry, niche, and topic will evolve as years pass. If you don’t update your articles and post new content, your site will suffer.

Keeping things fresh doesn’t just improve your SEO standing and keep your traffic numbers up. It also ensures that your information is up-to-date and remains relevant to the people who genuinely need it to be relevant.

8. Don’t bother writing about bad products, period

Finally, it’s worth pointing out that it’s not how you write about a product, but rather, what product you’re writing about. If people notice that you’re writing about no-name brands or cheap knockoffs, they will not trust you to give a fair and balanced review of them.

At the end of the day, your main goal as an affiliate site owner should be to present the best possible products with the most accurate information. By choosing quality products and knowing what makes them so great, you put yourself lightyears ahead of everyone else.

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SEO

5 Tips for Smart Content to Drive Traffic and Achieve Conversions

Marcus David

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Search Engine Optimization Seo
geralt / Pixabay

Once you have identified a profitable niche and decided which products you will market, you need to be smart and think about the content that will help you to attract traffic and convert visitors into paying customers. There are a few rules that Concessionist.com recommends you to observe: 

1. Traffic friendly

Make sure that your content meets at least the minimum publishing standards established by search engines, social platforms and also by product merchants. Some of the requirements might be related to the content itself, but some requirements might also relate to the publishing techniques. In virtually all cases, spamming, unsolicited emails, and copyright infringements are not tolerated. Please make sure that you are not engaging in such illicit activities as you might be penalized by merchants and will be removed from affiliate platforms. When in doubt, check directly with the marketplace or the merchant.

2. Original content

Once you have made sure that the basic requirements are met, concentrate on creating the original and inspiring content that will drive customer interest. The content can be delivered in different formats, including YouTube videos, Instagram pictures, and short Facebook stories. If you are building your online marketing funnel, this will also involve preparing a convincing sales pitch that will inspire your visitors to continue with the next steps and find out more about your products and offers.

The content should aim to convey key messages about the main features of the product and its relevance for the customer.

The introductory pitch should have a broad appeal. It should also have a “wow” factor and should entice visitors to come back to your site in case they decide to abandon the funnel for some reason, e.g. in order to compare your product to alternative products. As long as the customer has a positive impression, you can always count on winning them back!

3. Conversions

Your content should first and foremost aim at converting website visitors into paying customers. When writing your sales pitch you should keep conversions in mind. Your content should first and foremost aim at converting your visitors into paying customers.  Start by identifying which stage of your sales funnel you are targeting. If this is TOFU, say a landing page of your website, your goal is to get customers to proceed to MOFU, which is probably the product page. Once your customers reach MOFU, then the goal is to transition them into the shopping cart and payment. At every stage, the expectations and the level of interest is very different. At the top levels of the funnel, the main goal is to build on the general awareness of your product and brand in order to awake a cert

Second, since each additional stage automatically implies a customer loss of anywhere from 30% to 80%, the content should be engaging, yet to the point. Don’t waste your customers’ time, be sharp and to the point. If a customer needs more information, it should be available. This means that in your sales pitch you might want to create natural break points, which will give an opportunity for you to refine your message by underscoring major product benefits and / or temporary nature of the offer. For example, you might want to emphasise that the offer will expire shortly (be specific) or that the stock of products is limited. Make sure that each breakpoint prompts a conversion. 

4. Credibility with customers

Whatever you do, you need to retain credibility in their eyes. 

Be truthful and stick to the facts. 

If you offer a certain discount, make sure that this discount is available at the check out. The same applies to Money Back Guarantees and to after sales support. If you promise your customers “no-questions-asked” refund, then you should stick to it. Similarly, make sure you can deliver on after sales promises. If you start being difficult, unreasonable and unreliable, then customers will question your credibility. Negative reviews and customer complaints will damage your reputation, which will ultimately undermine your marketing efforts and will destroy your credibility in the eyes of customers and merchants alike.

5. SEO Keyword Relevance

Make sure your targeted keywords are included in the article. Well structured articles containing relevant keywords will help you drive traffic and grow the number of your visitors. You can check the keywords using a tool such as Jaaxy. If your article does not have the targeted keywords, search engines will simply ignore your articles whenever potential visitors make a relevant search.

When populating your article with SEO keywords, don’t overdo it. It is important to maintain a fine balance between keywords and the overall flow of the content. The last thing you want is to scare your visitors by posting unreadable material that nobody can follow.

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