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The KLT Factor: How Knowing, Liking, and Trusting Impacts Personal Branding




KLT Factor
Photo by Ivan Samkov from Pexels

Creating a personal brand is not an easy task. But it’s worth it! Your personal brand is what sets you apart from the competition and what lets your audience know who you are and what you stand for. You want to be seen as intelligent, confident, and trustworthy—a person that people like and trust. If you can do that, then your audience will be more likely to buy from you. So before you take the plunge into launching your own personal brand, make sure it’s worth the effort by following these three tenets of the KLT Factor: Know, Like, Trust.

The KLT Factor

First, know your audience. What kind of people do you want to be associated with? Are you going to talk about your personal brand in a way that resonates with young professionals? Or do you want to become the voice for moms in the suburbs who feel isolated and are looking for someone who understands them?

Next, like yourself. It’s not enough to just go through the motions—you have to actually enjoy what you’re doing. Sometimes this means putting yourself out there and sharing things that make you happy, like photos of your kids or your favorite recipes. You might also consider taking time out of your hectic schedule to reflect on what makes you happy, though.

Finally, trust yourself and what you stand for. No matter how many times people tell you it’s great and they love it, don’t let anyone else decide what being a success looks like for you. If it doesn’t work out for you at some point down the line and if this is truly what makes you happy then it was all worth it anyway!

Let Your Audience Know You

You want your audience to know that you will be a reliable source of information. The first thing you can do is make sure that your social media accounts have a consistent voice. If they don’t, then it’s time to reevaluate how you’re posting and what message you’re trying to send.

Another way to let people know you are an expert in the industry is by providing resources for people who want to learn more about your industry. Your website is a great starting point for building credibility and trust with your audience. It’s also important that it’s recognizable and easy for people to find on Google—that includes being mobile responsive!

You also want your audience to know that you are passionate about what you do. This means posting about topics that interest you and getting involved in discussions on various platforms with relevant hashtags like #business or #marketing.

Finally, make sure your personal brand looks professional! Posting photos at an event is one way to show people that your work matters enough for them to take notice (and if those photos are taken by a professional photographer, even better!).

Let Them Like You

Before you start developing your personal brand, it’s important to know who you are and what your values are. The first step to creating a personal brand is understanding who you want to be viewed as, what image you want people to see when they hear your name, and how those values will shape who you are in the public eye.

The second thing that makes a personal brand successful is knowing what your audience likes. Does your audience like clean-cut guys with high energy? Then create an image that fits that description. Does your audience prefer a more sophisticated look? Then choose one of those characteristics as the foundation for your brand.

While it may seem easy enough to pick out a style for yourself, this is not always the case! It’s not just about what your audience wants either—you need to be able to do it too! If you have trouble finding an image or feel like there are too many choices, try asking people what they think suits you best. That way, you can choose between their opinions and share the results with them.

Let Them Trust You

One of the most important things you can do to create a personal brand is to let your audience know that you are trustworthy.

We’ve all been there—we meet someone for the first time and we have to decide if we should trust them or not. It’s not a decision we’re always comfortable making, but it’s necessary if you want to build a personal brand.

So how do you make people trust you? You need to establish yourself as an expert in your field. No one wants to deal with an amateur when they hire someone for their business! If you want people to trust you, then show them that you are knowledgeable about your industry and that you have experience worth listening to. This will help people see that what they hear from you is worthwhile and won’t be taken advantage of by your company or yourself.

Another way of establishing yourself as trustworthy is through social media marketing. Social media gives your audience access to real-time interactions with your brand so they get a clear picture of who you are and what you stand for. Your social media presence becomes an extension of who you are in the eyes of your audience—it lets them know exactly who they are dealing with every time they interact with your brand


Creating your own personal brand is not easy, but it’s worth it! Your personal brand is what sets you apart from the competition and makes your audience know who you are and what you stand for. In order to be seen as intelligent, confident, and trustworthy—a person that people like and trust—follow these three tenets: Know, Like, Trust.