fbpx
Connect with us

Social Media

The Worst Mistakes People Make On Instagram

blank

Published

on

Instagram follower
Photo by Matheus Bertelli from Pexels

Oh, Instagram. You turned an entire generation of people into professional photographers through the use of your handy, dandy app. In all my days, I never would have guessed that so many teenagers would be able to make so much content. It’s impressive really. 

Unfortunately, the rise of Insta means that many affiliate marketers aren’t getting the memo. You know the memo, right? The memo. The memo that tells you not to act a fool on Instagram. We’ve all heard of people losing sponsorships and affiliates from saying or doing something stupid on social media. 

Stupid can often be in the eye of the beholder. If you want to make sure that you don’t lose customers or worse, get dropped by your affiliates, keep reading. We’re going to reveal the worst mistakes marketers can make. 

Note: For the sake of this article, we’re going to assume you use hashtags, analytics, and have a business account. If not, it might be time to research that before you start wondering what is going wrong. 

1. Not Having A Specific Theme

You are not going to do well as a marketer on social media if you do not have a theme to your social media accounts. Social media followers tend to choose companies that are specifically geared towards a certain aesthetic. If your platform is totally generic and features a bunch of different stuff, people will check out. 

Going after niches may be counterintuitive, but it’s the easiest way to get a large market and ensure that your potential buyers will be engaged. 

2. Having Ugly Content

Instagram is a visual platform. People follow and engage with companies that put out visually appealing content. If your content looks like it was shot in a cruddy warehouse with bad lighting, no one will want to have anything to do with your company. It’s just that simple. 

The cardinal rule of Instagram is to have gorgeous photos. If nothing else, invest in that! You will be glad you did. 

3. Getting Negative

Have you ever shared a drink with someone who just couldn’t be positive no matter what they did? It’s draining, isn’t it? Most of us can’t take too much of the person who complains about everything at the drop of a hat. It’s rough on an emotional and mental level. 

That’s why most people don’t like hanging out with Negative Nellies. Surprise—the same can be said about Debbie Downer Instagrams. Don’t be the person who complains about other products or makes people feel bad about themselves. Be the person who makes them feel empowered, or curious. “Dread game” only really works in writing.

blank
Photo by Anna Shvets from Pexels

4.  Not Following Others

People are way more likely to follow you if you follow them first. It’s actually a major thing—following a bunch of people, then unfollowing them once they follow you. This can be time-consuming, but it pays off. In some cases, there are bots that can do this, but it’s best not to let it remain a bot thing. 

5. Not Using Paid Advertising

I’m going to be honest with you. You can make golden content about affiliate sales stuff, but it’s not going to do much if you don’t pay for some advertising. You need that reach, my friend. While using hashtags and doing mass follows can help, it’s not the be-all, end-all of marketing.

 The truth is that paid ads are a must, especially when you are trying to run an online store that will eventually carry your own whitelabel brand. However, there is a caveat here: you should only do this after you’ve otten at least 200 to 300 followers. It helps you look legit.

6. Saying Something Offensive

I know, I know. It’s going to be a rough thing to avoid doing in this day and age, but it’s the truth. We all know about cancel culture and how brutal it can be. In most cases, cancel culture is something that happens when you say or do something that’s discriminatory or otherwise makes you look bad. 

Political discussions should stay off social media, period. Politics do not belong in business, unless it’s to show solidarity with a marginalized group. When in doubt, ask what top companies are doing and follow their lead. 

blank
Photo by Dziana Hasanbekava from Pexels

7. Being Inconsistent

Bruh. If you are not capable of posting stuff consistently to your social media, how can people expect you to be consistent with your company? Most people will not trust in you if you do this, and won’t even want to follow you. 

Studies show that consistency makes a huge difference when it comes to follower numbers and subscriptions. 

The Bottom Line 

Most of the time, people tend to follow people Instagram accounts that make them feel inspired and have beautiful content. They want to feel a connection to your ‘gram, which is why we want to emphasize that it’s best to create stuff that wants to make people feel connected to your account. Ya dig?

Ossiana Tepfenhart is a fan of freelance writing and loves to watch her spouse spin using SYQEL.

Guides

How To Get One Million Followers On Instagram

blank

Published

on

Instagram influencer
Photo by Anna Shvets from Pexels

Instagram can become a goldmine for anyone who has a good strategy. If you have many followers, you can promote products, get sponsorships, and build a brand. Today you will learn how to get one million Instagram followers by following the steps below.

1. Have A Great Profile

When you start on Instagram, the first step is to create a new profile. You need a nice image and a description. If you have a link, this is the right place to add it.

People will decide to follow you or not after discovering your account based on your profile. If they like it, they will follow you most of the time. So, you need an image and description that get their attention. They can scroll down and see your posts, so the images of your posts matter as well.

2. Post High-Quality Content

Instagram allows you to publish images, videos, and stories. When you publish a post, it goes to the feed of your followers. But they manually go to your stories that disappear after 24 hours.

The engagement and the followers you get from each new post depends on the quality of your images and videos. When you publish something of great quality or unique, you will get more followers. You can also check what already works in your niche to get ideas for your next posts and create something better.

blank
Photo by Andrea Piacquadio from Pexels

3. Use Many Hashtags

Hashtags are a big part of your Instagram strategy. Each post should have at least one hashtag, but most influencers use multiple of them. According to a study, using 11 or more hashtags will generate 442% more engagement than using a few hashtags.

Most users don’t use many hashtags or don’t do their research to find the right ones. If you search for different hashtag ideas, create your own hashtags, and add them to your posts, you will win most of your competitors.

4. Engage With Your Audience

Publishing content is not enough if you want to get one million followers. You must put some extra effort and engage with your audience. If you spend a few minutes per day to reply to your followers, like their posts, and leave some comments, you will get better results.

A popular engagement strategy is the $1.80 strategy by Garry Vaynerchuk. He leaves his two cents, meaning his comments in ten posts under nine different popular hashtags in his niche. If 90 comments per day sound too much, you can adjust your strategy.

5. Promote Your Profile On Other Platforms

If you have a website, you should add your profile somewhere on your homepage. Many people that visit your site would like to check and follow your social accounts. It is a great way to create repeat visitors for your site and new followers.

Many social media profiles allow you to add your profiles on other platforms. For example, you can add your profile on Facebook, LinkedIn, Twitter, YouTube, etc. You don’t have to request a follow every time because some people will click on your profiles by themselves.

blank
Photo by Andrea Piacquadio from Pexels

Lastly, you can use offline methods. If you want to build a business profile, adding your username on business cards and emails is a good strategy. You can also ask people that you know to follow you, like friends and family. A quick boost on your followers when you start from zero can save you a lot of time in the beginning.

6. Post Content At The Right Time

You need to publish content when your followers are online. They probably follow many other profiles that publish content like yours. If you publish something many hours before they get online, your content will below many other posts.

The best way to figure out the right times is by comparing your posts and keeping track of them. If you notice that publishing a specific hour gets more engagement, you keep publishing at the same time. The most active hours are between 9 AM – 4 PM from Monday to Friday. But you must figure out what works in your niche.

7. Use Paid Ads

You can promote your profile for more followers directly. Instagram uses the targeting options and demographics of Facebook ads. It means you can target potential followers based on their interests, accounts they follow on both platforms, and their personal details.

Paid ads require a small budget to get started, but they can boost your following and engagement. You can also use paid ads to promote any products on the platform or boost your best posts.

8. Use Analytics

If you upgrade your account into a business account, you will access specific metrics about your profile and your posts. These metrics can help you determine what works for you and what you need to stop doing.

You can see your posts, impressions, new followers, demographics, profile visits, and more. Analytics can reveal new details about your followers and your target audience. Also, there are free and paid third-party that provide extra metrics for your account.

9. Run Contests

You can run a contest on Instagram, set a prize, and ask the participants to do something. For example, you can request a follow, likes, comments, etc. You can also run these contests on other platforms and request follows on Instagram.

blank
Photo by Nataliya Vaitkevich from Pexels

People love contests because they get free stuff or just want the competition. Contests can bring a lot of engagement and followers, even if these followers are not targeted because they find you for the reward.

Conclusion

Those who follow these steps have many chances to get one million followers. It is not easy to stick to everything, so this is your biggest challenge.

If you want a real-life example, you can check the profile of Gary Vee. He started with zero followers, and today he has over 9 million followers, publishes 2-4 posts per day with many hashtags, over 20 stories a day, and engages with his audience.

So, these steps actually work for those who apply them. But the results can vary depending on the niche and the quality of the content.

The difference between a profile with a few followers and a profile with millions of followers is their activity. If you keep publishing great content, have a nice profile, use hashtags, and engage with your audience, your following will keep growing. When your efforts are not regular, people will not find you online.

Continue Reading

Marketing

10 Ways To Use Facebook For Affiliate Marketing

blank

Published

on

Facebook in affiliate marketing
Photo by RODNAE Productions from Pexels

Facebook is a platform that you can use both for marketing and connecting with other people. Many people already use it to make money or promote their businesses. We can also use Facebook for affiliate marketing in ten different ways you can read in this post.

1. Promote A Product To Your Profile

If you have many friends, you will be able to reach a specific number of people on each post. Many affiliate programs allow sharing your links directly on your profile, like Amazon Associates.

This is the simplest way to make money with affiliate marketing. If you have used a product or read a book, you can share your experience on Facebook and add your link. When another person purchases this product through your link, you earn a commission that depends on the product you promote.

However, posting affiliate links without adding value and explaining the product will not work and could negatively affect your account. Also, posting too many affiliate links is a red flag for Facebook.

2. Post Affiliate Links To A Facebook Group

There are many types of groups on Facebook. Some of them share important information about a topic, while others include only links and promotions.

You want to find and participate in groups with real people that need solutions to their problems. Instead of promoting directly, you can add value, help people, and then suggest a product that could help them. People buy products from people they trust. So, building a relationship before promoting something is critical to make a sale.

3. Create A Facebook Page Or Group

You can create a Facebook page about a website or a business. It will represent your website on Facebook, so people will expect to read relevant content.

A Facebook group could be about a topic or a problem. Groups focus on creating conversations, but they need moderation. You can promote your affiliate links during a conversation or adding the link of your website to the sidebar of your group. Your website should promote your affiliate offers and warm up your traffic.

blank
Photo by Karolina Grabowska from Pexels

4. Publish Video Reviews

Videos get more engagement on Facebook, so it’s a great way to use them for more direct promotions. For example, you can create a review video for a product you love. The video needs to be detailed and must present every part of the product.

You can also request video reviews from other people who have used it to build more trust with your audience. You can add your link to the description in both cases and invite your audience to learn more about it on your website.

5. Promote Your Website

Promoting a website that includes your affiliate links instead of promoting your links is a better option. First, your posts will not look spammy and don’t have to include a sales pitch on every post.

Next, a website can presell your offers. Many people use big sales pages or sales funnels that provide tons of information to their audience. When people get content and decide to click your links, they have more chances to convert into buyers.

6. Promote Pages Of Your Website

This is a common strategy for blogs and news websites that have many pages. If you have a blog, you probably monetize your content in various ways and include some affiliate links.

The best option is to say a few words about your content and then post the link to the relevant page. People click your link to read more information about a topic instead of a promotion. So, they are more likely to click your affiliate links if they are presented as the solution to a problem.

blank
Photo by Kaboompics from Pexels

7. Find Influencers Who Want To Promote Your Website

Facebook influencers tend to have a Facebook page with too many likes or profiles with many follows. They can promote your content if they think it is relevant to their audience, but influencers will require payment.

Your budget will affect your options. A micro-influencer in your niche will request less money than a celebrity. But you can use their audience to get traffic and make sales.

8. Use Facebook Ads To Promote Your Website

Facebook Ads allow you to target different interests and demographics to reach your target audience directly. You will need a nice image or video, a description, and a call to action. Facebook has strict rules about ads on the platform. You must make sure you follow them before getting started.

You can create multiple ads to test different products and audiences. Ads are good for products with high commissions that can generate a profit after spending money on the ads.

9. Use Facebook Ads To Build An Email List

You can send traffic to a landing page or a website, as mentioned above. The same applies when you create ads. It can generate better results because you presell your offer and collect email addresses you can use in the future.

blank
Photo by RF._.studio from Pexels

Then, you can send emails that include information and affiliate links. Facebook has fewer chances to ban an ad that sends traffic to a website with content than an affiliate link. Lastly, you can make improvements to your landing page and test different variations. Many online tools like ClickFunnels include A/B testing to figure out what works in your pages.

10. Promote Contests and Events

You can create events from your Facebook page and promote them on the platform like any other piece of content. The same applies to any contests that have a specific reward for your audience.

This option does not apply only to offline events. An event can be a webinar, a live video, or a product lunch. The best part is that people can register for an event, and then the event will become visible to their friends without any extra promotions. You can promote your links during the event with a strong call to action.

Conclusion

All these ways can generate affiliate sales, but the most effective ways are the ones that presell your products. If you have a website or landing page to collect emails, you can get better results. Building a page or a group allows you to build an audience on the platform. They are great ways to build trust and promote your offers over and over again.

Continue Reading

Guides

Affiliate Marketing For Influencers: What You Need To Know

blank

Published

on

Influencer marketing
Photo by Sound On from Pexels

Influencers are starting to pop up in every corner of the internet. From YouTube, to Twitter, to Instagram, it’s easy to find a niche where you can gain fans and learn how to make the most of your newfound fame. 

Things have started to shift. Back in the day, being an influencer meant that you would be able to reach out to companies to do a collab. It also meant you’d literally need millions of fans in order to make it happen. These days, you can be a micro-influencer and still earn a decent amount of money—even if you don’t have a monetized YouTube channel. 

Why Affiliate Marketing Became An Influencer Thing 

Let’s just face it: people are willing to pay for eyeballs. Affiliate marketing is all about letting people see products that fit a need, and giving them a gentle push to buy them. The more people see you touting products, the more money you make. It’s a numbers game, really.

Traditional marketing would mean that you would have to be approached by a major company in order to be a spokesperson. That’s a pretty tough gig to land, even if you’re well-established in the social media sphere. 

The reason why affiliate marketing is becoming more popular among influencers is pretty easy to see. Anyone can enter the game, and there are tons of products that you can tout. As long as you have a good program, there’s money to be earned as an influencer. 

Of course, there are still things you need to know.

Affiliate Marketing: Who You Work With Can Make Or Break Your Brand

If you’ve been paying attention to influencer marketing lately, you probably noticed that influencers are fiercely protective of their brands—as well as who they’re associated with. This is by design, and it’s one of the smartest things you can do as an influencer. 

This is because influencers are not typical affiliate marketing professionals. With regular affiliate sites, people tend to go to them as a source of valuable information. With influencers, people tend to bond with both the brand and the person. 

In other words, it’s like the difference between seeing an ad in a magazine and having an acquaintance tell you to buy something. One will be way more personal than the other, and thus, one will also be scrutinized than the other. 

blank
Photo by Cleyder Duque from Pexels

Picking Your Affiliates (And How To Market Them!)

As an influencer, your reviews and your voice are your cash cow. This means that you need to pick products that your brand meshes with and that you need to pick products that just make sense for your style of marketing. 

In other words, follow these tips:

  • Stick to your lane for best results. A makeup influencer will do best with an affiliate program that is geared towards products that deal with beauty. He or she will not, however, have much luck with promoting a VPN or a new cryptocurrency app. Why? Because it’s not related to the content they’re making.
  • Don’t sell a product you wouldn’t use. If you would never get caught dead with it, you have no reason to market it. This is a cornerstone of affiliate marketing, regardless of influencer status. 
  • Do not squander your efforts on an MLM. MLM does not equal affiliate marketing. MLM is a scam, affiliate marketing is not. 
  • Buy the product, and make sure it looks good on camera. As an influencer, you will need to do product reviews. This will include you taking photos of the items that you’re touting. 
  • Use items that you know you can use on camera, and that you know your fans would be interested in. Though this is also a standard affiliate move, it’s important to remember that your main objective is to make sure you look good using it. 
  • Be honest and tell people that you’re getting a cut from sales. A lot of influencers are pretty candid about their affiliate sales, and that actually seems to reflect well with them. Besides, it’s also a legal thing, too. If you don’t tell people you’re making money through affiliates, you can be sued.
blank
Photo by Negative Space from Pexels

The Number One Rule Of Influencer Affiliate Marketing

Remember when I mentioned that who you are affiliated with will make or break your reputation? Well, it’s super true. This means that you need to make sure that you’re working with brands and companies that won’t tarnish your reputation. 

This means that you should take a look at the site’s reputation, especially on online forums. If you are doing affiliate marketing for a product by a fellow influencer, research them to see if they have any scandals you don’t want to be affiliated with. 

If they pass the sniff test, then you should be good to link up with them.

Oh, And Don’t Be Afraid To Ask For Help

As someone who deals with influencers and affiliate marketers, I understand how crazy it can get. There are always going to be more questions to address, and there will always be times when you’re wondering if the effort you’re putting in is really worth it. Trust me, I get it. 

That’s why it’s best for influencers to reach out to others who have been there and done what they’re attempting to do. Otherwise, it’s going to be a long, bumpy road ahead of you.

Continue Reading

Trending