Oh, Instagram. You turned an entire generation of people into professional photographers through the use of your handy, dandy app. In all my days, I never would have guessed that so many teenagers would be able to make so much content. It’s impressive really.
Unfortunately, the rise of Insta means that many affiliate marketers aren’t getting the memo. You know the memo, right? The memo. The memo that tells you not to act a fool on Instagram. We’ve all heard of people losing sponsorships and affiliates from saying or doing something stupid on social media.
Stupid can often be in the eye of the beholder. If you want to make sure that you don’t lose customers or worse, get dropped by your affiliates, keep reading. We’re going to reveal the worst mistakes marketers can make.
Note: For the sake of this article, we’re going to assume you use hashtags, analytics, and have a business account. If not, it might be time to research that before you start wondering what is going wrong.
1. Not Having A Specific Theme
You are not going to do well as a marketer on social media if you do not have a theme to your social media accounts. Social media followers tend to choose companies that are specifically geared towards a certain aesthetic. If your platform is totally generic and features a bunch of different stuff, people will check out.
Going after niches may be counterintuitive, but it’s the easiest way to get a large market and ensure that your potential buyers will be engaged.
2. Having Ugly Content
Instagram is a visual platform. People follow and engage with companies that put out visually appealing content. If your content looks like it was shot in a cruddy warehouse with bad lighting, no one will want to have anything to do with your company. It’s just that simple.
The cardinal rule of Instagram is to have gorgeous photos. If nothing else, invest in that! You will be glad you did.
3. Getting Negative
Have you ever shared a drink with someone who just couldn’t be positive no matter what they did? It’s draining, isn’t it? Most of us can’t take too much of the person who complains about everything at the drop of a hat. It’s rough on an emotional and mental level.
That’s why most people don’t like hanging out with Negative Nellies. Surprise—the same can be said about Debbie Downer Instagrams. Don’t be the person who complains about other products or makes people feel bad about themselves. Be the person who makes them feel empowered, or curious. “Dread game” only really works in writing.
4. Not Following Others
People are way more likely to follow you if you follow them first. It’s actually a major thing—following a bunch of people, then unfollowing them once they follow you. This can be time-consuming, but it pays off. In some cases, there are bots that can do this, but it’s best not to let it remain a bot thing.
5. Not Using Paid Advertising
I’m going to be honest with you. You can make golden content about affiliate sales stuff, but it’s not going to do much if you don’t pay for some advertising. You need that reach, my friend. While using hashtags and doing mass follows can help, it’s not the be-all, end-all of marketing.
The truth is that paid ads are a must, especially when you are trying to run an online store that will eventually carry your own whitelabel brand. However, there is a caveat here: you should only do this after you’ve otten at least 200 to 300 followers. It helps you look legit.
6. Saying Something Offensive
I know, I know. It’s going to be a rough thing to avoid doing in this day and age, but it’s the truth. We all know about cancel culture and how brutal it can be. In most cases, cancel culture is something that happens when you say or do something that’s discriminatory or otherwise makes you look bad.
Political discussions should stay off social media, period. Politics do not belong in business, unless it’s to show solidarity with a marginalized group. When in doubt, ask what top companies are doing and follow their lead.
7. Being Inconsistent
Bruh. If you are not capable of posting stuff consistently to your social media, how can people expect you to be consistent with your company? Most people will not trust in you if you do this, and won’t even want to follow you.
Studies show that consistency makes a huge difference when it comes to follower numbers and subscriptions.
The Bottom Line
Most of the time, people tend to follow people Instagram accounts that make them feel inspired and have beautiful content. They want to feel a connection to your ‘gram, which is why we want to emphasize that it’s best to create stuff that wants to make people feel connected to your account. Ya dig?